Full Steam Delivers Customizable Web Site Solution for River Ranch

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Clean, streamlined navigation and powerful content management tools put control and flexibility back in the hands of River Ranch.

Full Steam Marketing & Design today announced the launch of a new redesigned Web site for River Ranch Fresh Foods at http://www.riverranchfreshfoods.com. In addition to bringing the look and feel of the Web site in line with current marketing materials, Full Steam's implementation also featured a clean, intuitive user interface and a content management system - PowerNetToolsSM - that gives River Ranch the direct ability to massage and update Web content with no assistance from technical resources.

River Ranch Fresh Foods, LLC, one of the top fresh produce processors in the U.S., was looking for a way to update its Web presence to reflect new messaging and marketing collateral, to consistently deliver the latest product information into the hands of customers, and to keep Web content fresh and current without requiring additional resources or budget.

Full Steam created a crisp, clean Web site design that mirrors the style and format of the latest River Ranch marketing materials. The central theme of "One source, many solutions" is carried through the site and provides a strong anchor for the wide variety of products and services. Web site visitors experience an intuitive path to their destination with bold graphics and images for a visual guide. Pages are pre-formatted for quick downloading or printing.

Full Steam's fully customizable content management system provides River Ranch with an effortless solution that allows any designated company representative to update content and images throughout the site without requiring costly IT resources. The updates are simple, non-technical, instantaneous, and have no impact on the integrity of the design.

"The flexibility of instantaneous updates is a great bonus that will allow us to keep the site current on a real time basis," said Kim St. George, Senior Marketing Manager, River Ranch Fresh Foods. "Full Steam has allowed us to circumvent the website's maze of programming code. Any non-technical user can make instant updates any time. It's easy, it happens in real time, and our website can remain competitive with up-to-the-minute information."

About Full Steam Marketing & Design

For over 25 years, Full Steam Marketing & Design has been providing creative excellence and high-quality marketing communications services to an extensive and diverse client base. The Full Steam portfolio of comprehensive services includes marketing strategy and brand creation, state-of-the-art website and multimedia development, logo, collateral and packaging design and across-the-board merchandising services. For more information, visit http://www.fullsteam.com.

About River Ranch Fresh Foods

River Ranch Fresh Foods, LLC is a premium grower/shipper and fresh-cut processor headquartered in Salinas, California, maintaining year-round operations with two state-of-the-art processing and cooling facilities in Salinas and El Centro, California. The company processes and distributes salad kits and side dish vegetables under private label and River Ranch brands, and spinach, salads, fresh-cut vegetable snacks and side dishes under the Popeye® Fresh! brand, pursuant to an exclusive long-term agreement with Hearst Holdings, Inc., King Features Syndicate Division. River Ranch is also a broad-line distributor of high quality commodity products and services customers throughout North America in all classes of trade, including retail, food service and club stores. For more information, please visit http://www.RiverRanchFreshFoods.com or http://www.PopeyeFreshFoods.com.


Craig Kaufman
Full Steam Marketing & Design

Kim St. George
River Ranch Fresh Foods


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