10,000 Sunshine Fans Call on Child of Prague to Work its Magic on St Swithin's Day - Country at Risk of 40 Days and Nights of Rain

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Given the similarities in weather patterns between us and the UK, the 10,000 fans of http://www.irelanddeservessun.ie, a campaign from Sandtex masonry paint to call for better Irish weather, were paying close attention to the forecast on Wednesday (15th June 2009). So far, the campaign has distributed over 1,000 Child of Prague relics, whose mystical weather powers are well documented, and we can expect sightings of the little fella all over the country as the fine weather wishers put all their might behind the campaign.

It would seem that weather obsessions are not solely the preserve of the Irish. Yesterday (15th June), Ireland's nearest European neighbours in the UK celebrated St Swithin's Day, a day on which people keep a close eye on the weather. Superstition dictates that whatever the weather is like on St Swithin's Day, it will continue for the next 40 days.

"'St Swithin's Day, if it does rain
Full forty days, it will remain
St Swithin's Day, if it be fair
For forty days, t'will rain no more."

Given the similarities in weather patterns between Ireland and the UK, the 10,000 fans of http://www.irelanddeservessun.ie, a campaign from Sandtex masonry paint to call for better Irish weather, were paying close attention to the forecast on Wednesday (15th June 2009). So far, the campaign has distributed over 1,000 Child of Prague relics, whose mystical weather powers are well documented, and we can expect sightings of the little fella all over the country as the fine weather wishers put all their might behind the campaign.

A recent survey conducted by http://www.irelanddeservessun.ie showed that 85% of those surveyed have heard of the Child of Prague and its supposed effect on the weather, with 61% going so far as to say that they believe praying to the religious statue has had a positive effect on the weather this summer.

However, as the sunshine Ireland enjoyed earlier in the summer might have lulled us into a false sense of security as we revelled in the rays, (78% of those surveyed believe the sun shining had a positive effect on their love life this summer!), July's downpours show there is no room for complacency and it's time to get the Child of Prague out once more.

Since its inception in May 2009, http://www.irelanddeservessun.ie has attracted a staggering online following. 10,000 Fans on Twitter (http://www.twitter.com/SandtexInsider), Facebook (http://www.facebook.com/irelanddeservessun) and the website have contributed to make it one of the country's most successful online marketing campaigns. Additional campaign elements include the YouTube channel (http://www.youtube.com/IrelandDeservesSun) and Email Marketing.

John Conroy, Sandtex brand manager commented, "With an important weather predictor like St. Swithins' Day coming up, it's important that our Child of Prague lovers don't get complacent and that we see an upsurge of activity on the website. Our survey showed that 66% of Irish people are prepared to pray for better weather this year, but as the disastrous weather at the weekend showed, it's time to harness the power of positive thinking and think bring on the sun."

Notes to Editor
The survey was conducted in July 2009 by Sandtex Masonry Paint through the online facility, SurveyMonkey.com.

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Ciara Keenan

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