Massachusetts' Paul Murphy Insurance Agency featured in Rough Notes Magazine

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According to Rough Notes Magazine, Paul Murphy Insurance Agency has an Unfair Advantage in the Massachusetts Insurance Market.

Paul Murphy Insurance, an independent insurance agency located in Malden, Massachusetts, has been featured in Rough Notes Magazine, a property and casualty insurance trade publication which provides insight on agency marketing, insurance markets, technology trends, and new products for the insurance industry.

Paul Murphy Insurance Agency, and its President, Paul Murphy were featured in Rough Notes Magazine based on Murphy's decision to adopt a blended Internet strategy to find, sell, and keep customers. After forging a relationship with Astonish Results, a digital marketing and training company for the insurance industry, Paul Murphy has upgraded its web presence, adjusted to Massachusetts auto reform, and increased its rate of converting visitors into leads by over 14%.

The Astonish Results system implemented by Paul Murphy has provided the independent agency with a "Virtual Insurance Office" designed to convert visitors into high quality leads. The site is broken down into straightforward categories, making it simple for a Massachusetts insurance shopper to visit and find information on auto and homeowners insurance or even niche insurance products like wedding insurance. If you have questions about the type of insurance you may need, has a "Frequently Asked Questions" page you can visit for answers. Paul Murphy's Virtual Insurance Office even offers a "Free Online Rate Quote" form that the insurance seeker can fill out in 5-10 minutes.

Murphy knew that "with competitive auto coming to Massachusetts, direct writers would start driving consumers to shop online." By recognizing, and capitalizing on the reality that 85% of insurance consumers begin their search online, Paul Murphy Insurance Agency has emerged as a leader in the Massachusetts Insurance Market.


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Alicia Carosi
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