PONY Creates 'Check Your Self' Collection with Artist Pepa Prieto to Support Keep A Breast Foundation

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PONY, the makers of cutting-edge athletic footwear, teams up with Keep A Breast Foundation with the "Check Your Self" Collection to raise breast cancer awareness and prevention amongst young women. Designed by renowned artist and Keep A Breast supporter Pepa Prieto, $3 from the sale of each shoe from PONY's new line of vibrant styles will be donated toward the organization. The "Check Your Self" Collection retails from $50.00 to $75.00 and will be available exclusively at The Finish Line stores beginning August 1, 2009.

We are thrilled to broaden our important message to young women through this unique and significant collaboration with PONY, and are tremendously grateful for their support and generosity

PONY, the makers of cutting-edge athletic footwear, teams up with Keep A Breast Foundation with the "Check Your Self" Collection to raise breast cancer awareness and prevention amongst young women. Designed by renowned artist and Keep A Breast supporter Pepa Prieto, $3 from the sale of each shoe from PONY's new line of vibrant styles will be donated toward the organization.

"PONY is a globally influenced brand and that is why we were drawn to Keep A Breast because of their position as a leader in raising breast cancer awareness amongst youth on a similar worldwide scale," says Tess Passero, Marketing Coordinator of PONY. "Their active role in proliferating this significant objective through art, music, fashion and sport, integrates well with Pony's current efforts to educate young teens about issues involving their generation."

"We are thrilled to broaden our important message to young women through this unique and significant collaboration with PONY, and are tremendously grateful for their support and generosity," says Keep A Breast co-founder Shaney Jo Darden. "Pepa Prieto has skillfully created a fresh and colorful line that will surely resonate with our target demographic."

The "Check Your Self" Collection retails from $50.00 to $75.00 and will be available exclusively at The Finish Line stores beginning August 1, 2009. For more information, please go to http://www.pony.com/keepabreast or http://www.pony.com and http://www.keep-a-breast.org.

About Keep A Breast:
Keep A Breast is a nonprofit organization whose mission is to eradicate breast cancer by exposing young people to methods of prevention, early detection and support through art events, philanthropy, and educational programs. Bringing a fresh and unique perspective to increasing breast cancer awareness, Keep A Breast was founded by Shaney Jo Darden and Mona Mukherjea-Gherig in 2000. Keep A Breast has traveled across the globe and staged events in France, Germany, New York, San Francisco, Hawaii, and more. Over $100,000 has been raised on behalf of Young Survival Coalition, Susan G. Koman Foundation, The Breast Cancer Fund, Asha-Killgallen Fund, Kapiolanni Breast Center, and Europadonna. For more information, please visit http://www.keep-a-breast.org.

About PONY:
PONY was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore PONY shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson, Tracey Austin and most recently Wilson Chandler. Pony is a designer, distributor, and marketer of high performance, athletic and lifestyle footwear and apparel for men, women, and children. For more information, please visit http://www.pony.com.

About Pepa Prieto:
Pepa Prieto was born in Granada, an amazing little city surrounded by mountains in the South of Spain. With a Master in Fine Arts, her love for colors and texture grew into the vast array of paintings, drawings, graphic work, and installations she creates today. Pepa is best known for her work with MTV, Salomon Snowboards, Element, The Body Shop, and Vueling. For more information, please visit http://www.pepaprieto.com.

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