Garden City, NY (PRWEB) July 17, 2009
Integrated Worldwide, a direct & interactive marketing agency, announced last week that it is now delivering direct and interactive marketing services on a performance basis. Clients working with Integrated Worldwide will pay only for leads, rather than paying for media, thereby reducing client risk exposure.
"The current state of the market is dismal - and asking clients to pay for media that may or may not work for them is not in their best interests," stated Chris Consorte, Chief Marketing Officer of Integrated Worldwide. "If the client is only paying for results, we end up with more clients who are ultimately less skeptical because their campaigns will ensure a return on investment. This is ultimately what every client wants - and while our job may have gotten a little tougher, we end up with more loyal, long-term, client relationships." Consorte continued.
Integrated Worldwide will initially concentrate on the financial services sector, including debt settlement, mortgage and consumer cash advance offers given they have hundreds of clients within these verticals. However, the performance-based program will also be open to a wide-array of other industries - including healthcare, products, and other consumer-specific offers. Consorte continued, "We have lots of ways to generate leads. Television, radio, newspapers, direct mail, mobile and obviously the Internet. We know what works, as we've had to find out quickly with this performance-based model."
The Integrated companies, specialists in lead generation, were formed in 2000 and are based in Garden City, New York. For more information call 866-910-5323 or visit http://www.integratedworldwide.com.