So Fly Records Hires IC9design to Provide Internet Marketing Services

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IC9design has been contracted by So Fly Records, LLC to develop and manage their internet marketing campaigns. The IC9design team will enhance So Fly Records' web and media presence in an effort to build a strong fan base for their label artists and increase sales of music and fashion apparel. The services will focus on content development, blog posts, album reviews, email correspondence, news updates, and expanding the So Fly Records online community.

So Fly Records, LLC, a music and fashion idea house, announced today that they have contracted IC9design to handle their internet, email, and online community marketing campaigns. IC9design is a creative solutions agency located in Rochester, NY.

Ian Caspersson, IC9design's Owner and Creative Director, was excited about adding So Fly Records to its internet marketing roster. "So Fly Records exudes a passion for music, entertainment, and fashion that is contagious, and motivational. We treasure clients like So Fly Records because they give us the opportunity to experiment with various creative ideas and different marketing approaches."

So Fly Records executive Greg Shainman spoke to us regarding his decision to commission IC9design. "The music industry has changed quite a bit over the last few years, making a lot of traditional marketing efforts stale and outdated. In the wake of declining records sales, many labels have condemned the web instead of harnessing its power. When used effectively, it allows us to reach out to fans across the globe who may have never heard of an artist like B.A.S.K.O. without the support of a major label. With IC9design at the helm of our marketing effort, we're confident that our music and fashion products like our FeatherFitted™ hats will get the attention they truly deserve."

IC9design will be handling a variety of marketing services for So Fly Records including web design, content development, blog posts, forum development and maintenance, news and community updates, and email marketing.

About IC9design
IC9design is a creative solutions agency located in New York with a focus on the design and development of standards-compliant websites, web-based business centers, internet marketing, brand identity, and learning management systems. For more information about IC9design, please visit the IC9design website at http://www.ic9design.com.

About So Fly Records
So Fly Records, LLC is located in Rochester, NY. Home to several artists including rapper, entertainer, and fashion designer B.A.S.K.O., So Fly Records is poised to become a predominant figure in the music and fashion communities. For more information about So Fly Records, B.A.S.K.O., and the FashionFitted™ clothing line, please visit http://www.baskomusic.com, http://www.myspace.com/baskomusic, and http://www.baskonow.com.

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