Amway Global Announces Multi-Year Endorsement Deal With L.A. Sol's Marta
Three-time FIFA Women's Player of the Year and ESPY award nominee to endorse Amway Global and its NUTRILITE and ARTISTRY brands
ADA, Mich. (PRWEB) July 17, 2009 -- Amway Global announced today that Marta, forward for the Los Angeles Sol of Women's Professional Soccer, has entered into a multi-year contract to endorse the company and its health and beauty power brands, NUTRILITE and ARTISTRY.
"We're thrilled to have a relationship with Marta," says Jori Hartwig, Vice President of Marketing for Amway Global. "Marta embodies everything the Amway Global business stands for in terms of helping people set and achieve goals to reach their own personal level of success. She also exemplifies a healthy lifestyle, which is important to our business."
Marta recently has been featured as the face of professional women's soccer in The New York Times Magazine and USA Today. She also has been nominated for an ESPY award in the category of Best Female International Athlete. ESPY award winners will be announced during a July 19 ESPN broadcast.
"I've worked hard to reach the level of success I have today," said Marta. "I want to be a role model for others and help them achieve a healthy lifestyle and go after their dreams, just like I've done for myself."
About Amway Global
With its affiliates around the world, Amway Global (www.amwayglobal.com) is a leader in the $80 billion global direct-selling industry. Established in 1959 as a seller of household cleaners, the company expanded and diversified over the years and today is a leader in Health and Beauty through its NUTRILITE® brand of nutritional supplements and the ARTISTRY® brand of skin care and cosmetics.
Amway reported sales of more than $8.2 billion last year and is helping millions of people lead better lives with its consumer products, business opportunities, and generous sharing through its One By One Campaign for Children. Amway's NUTRILITE brand is based in Buena Park, Calif., with extensive farming and processing operations in Lakeview, Calif. NUTRILITE also sponsors AC Milan and enjoys the endorsement of soccer superstar Ronaldinho. In the U.S., Amway Global also is the presenting sponsor of the San Jose Earthquakes.
About The Los Angeles Sol of Women's Professional Soccer
The Los Angeles Sol of Women's Professional Soccer is co-owned and operated by Blue Star, LLC and AEG. Led by General Manager Charlie Naimo and Head Coach Abner Rogers, the Sol has fielded an all-star cast of talent including three-time FIFA World Player of the Year Marta and U.S. National Team members Shannon Boxx, Stephanie Cox and Aly Wagner. They will play all home games at The Home Depot Center on the campus of California State University-Dominguez Hills. For a complete schedule, please visit www.LosAngelesSol.com.
WPS is the highest level women's professional soccer league in North America. Formed in September 2007 as the result of the efforts of the Women's Soccer Initiative, Inc., WPS, which began play in March 2009, consists of seven teams across the country.
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