Heineken USA's Heineken with a Heart Benefits Food Bank for Westchester

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The Food Bank for Westchester recently received more than $13,000 in donations from business leaders, local personalities and neighbors through the Heineken with a Heart fundraiser, which took place at the Ritz Carlton Westchester. All proceeds will benefit the Food Bank in its mission to lead, engage and educate Westchester County in creating a hunger-free environment.

The Food Bank for Westchester recently received more than $13,000 in donations from business leaders, local personalities and neighbors through the Heineken with a Heart fundraiser, which took place at the Ritz Carlton Westchester. All proceeds will benefit the Food Bank in its mission to lead, engage and educate Westchester County in creating a hunger-free environment.

More than 200 people attended the event, at which they were entertained by the Raging Jews of Comedy, who have appeared on Late Show with David Letterman, Late Night with Conan O'Brien, The Tonight Show with Jay Leno, and Comedy Central, among others; and Heineken's in-house band, One Dam Good Band.

"Skipping meals should not be a necessity," said Christina Rohatynskyj, Executive Director of the Food Bank. "We are so grateful to Heineken for choosing us as the beneficiary of their fundraising efforts. More than 200,000 people in Westchester are hungry or at risk of becoming hungry, and we are reliant on the generosity of our corporate friends to help us in our efforts to alleviate hunger here."

Heineken USA supports local non-profit organizations and charities through its Heineken with a Heart initiative. In today's economy, non-profits of all types have been challenged to maintain their funding while continuing to provide support and services for their local communities and constituents.

"In business, we talk a lot about hunger - the hunger and the drive to move our business forward and create the results we're looking for on a daily basis," said Don Blaustein, president and chief executive officer, Heineken USA. "Too often we talk about hunger without really thinking about those who are truly hungry in the community. This event and the funds raised for the Food Bank for Westchester reminds us all that we have an opportunity to help one another so that we can live in a better tomorrow. This success of this event reinforces and reassures us all that our corporate hometown is in good hands."

In addition to monetary donations, the event also collected a truckload of cereal from guests in attendance.

The Food Bank for Westchester, one of eight food banks in New York State, acquires, warehouses and distributes food to 200 Westchester County hunger relief organizations, including food pantries and soup kitchens, among others. These efforts feed some or all of the 200,000 people in Westchester who are hungry or at risk of hunger. The Food Bank mission is supported by an extensive donor and volunteer network.

The Food Bank for Westchester is located at 358 Saw Mill River Road, Millwood, NY 10546. For more information, visit http://www.foodbankforwestchester.org or call 914-923-1100.

Heineken with a Heart is part of HUSA Cares, a larger Heineken USA initiative that fosters a culture of giving back by identifying and activating ways to make a positive difference individually and collectively through volunteering and donations to non-profits. In addition to Heineken with a Heart, the company also stages days of giving throughout the year, ranging from volunteering at an HIV/AIDS service center and numerous food pantries to revitalizing nursing homes and local parks. To date, this program has raised more than $600,000 for local charities.

About the Food Bank for Westchester: The Food Bank for Westchester's mission is to lead, engage and educate Westchester County in creating a hunger-free environment. It solicits and administers donations from both the public and private sector, distributing food through approximately 200 hunger relief member agencies. Its core activity is the collection and distribution of donated, government and purchased food. The Food Bank distributes more than five million pounds of food to member agencies annually.

About Heineken USA: Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

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Lauren B. Kaufman
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