Golden, CO (PRWEB) July 17, 2009
The o2 Group, known for inventive and successful Web site development and event production, is launching Colorado's first all-encompassing marketing program that will unite social media, video creation and events.
Known as "The o2 Experience," the program will redefine how companies utilize video to promote their events, social networks and businesses. In fact, according to eMarketer, video advertising is projected to climb to approximately $5B by 2013, growing at a rate faster than any other type of interactive marketing. However, even though videos generate twice the click-through rate as banner ads, many small to midsized companies have thought that videos were too cost prohibitive and difficult to create.
"Many businesses want to utilize video, but they just don't know where to start," says o2 president Michael Sitzman. "The o2 Experience is the first program to offer a cost-effective approach to creating online videos and viral social networking campaigns. It will change how Colorado businesses promote their products, services and events in 2010."
The o2 Group will launch The o2 Experience at an open house event to be held at the Company's headquarters in Golden, Colorado on August 13, 2009. At the event, the o2 team will give a hands-on demonstration and answer questions about The o2 Experience.
To attend the event, learn more or schedule an interview, please contact Chelsea Vurciaga at 720-937-3849.
The o2 Group is a Denver, Colorado-based web design, marketing, event production and publishing firm that leverages brand equity and core assets in strategic and innovative ways to drive results for clients. Led by a visionary team of diverse industry experts, they credit their creativity, detailed approach and strong referral business as the primary reasons for their continued success. To learn more, please visit http://www.o2group.com