Skechers Shape Ups Sales Soaring Says Fitness Footwear

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Demand for Skechers Shape Ups is on the rise says online retailer Fitness Footwear after sales of the Skechers fitness shoe doubled over the weekend.

Launched in June, Skechers Shape Ups are the first range of fitness footwear from American lifestyle brand Skechers. Designed to combine with the comfort, styling and fair price of Skechers trainers with the health and fitness benefits of barefoot walking, Shape Ups have been a phenomenal success in a short space of time. And with Skechers actively promoting the Shape Ups shoe in the press and online, the demand is on the rise.

As a sports and outdoor specialist, Fitness Footwear has been actively promoting Skechers Shape Ups and the benefits of barefoot walking.

Skechers Shape Ups are designed to not only look good, but to strengthen and tone the legs, buttocks, back and core by mimicking the effects of barefoot walking. Because we all wear cushioned shoes to walk on tarmac, concrete and other hard urban surfaces, we no longer walk the way that nature intended -which is barefoot on soft, uneven ground.

Skechers Shape Ups incorporate a soft heel and dynamic rolling bottom which simulate the effects of walking on soft sand. So as you step, your heel sinks into the soft surface before your foot rolls forward onto the forefoot, before pushing off with the toes. This way of walking utilises more muscles an requires the core muscles to stabilise your steps, resulting in a better workout while you walk so you can 'shape up' without having to set foot inside a gym.

Skechers Shape Ups are available in a wide range of styles from classic white trainers to black gym shoes and silver running shoe designs as well as a black suede Shape Up for the more fashion conscious customer.

As a result, it's common to see Skechers Shape Ups in the press with featured articles in a wide range of women's fitness and fashion magazines from best sellers such as OK!, Cosmopolitan and S Xpress to specialist publications such as Zest and Women's Fitness. With more press appearances for Skechers scheduled for release (including Heat magazine) public awareness of the latest health and fitness trainer which delivers real results will be rapidly rising over the coming months.

With so many other fitness shoes on the market, there is always some scepticism with regards to a 'wonder shoe' which can not only strengthen and tone, but rapidly burn calories while providing additional health benefits from improved posture to relief from arthritis and aching joints.

So, to authenticate their new line of fitness footwear, Skechers commissioned an independent clinical case study by Dr. Steven Gautreau, D.C. of Manhattan Beach, California to put Skechers dynamic rolling bottom, soft foam insole and a dual -density midsole to the test.

The Skechers Shape Ups clinical case study revealed that over a period of 6 weeks the 10 women tested saw a weight loss of 3.25 pounds, increased glutei strength of 41% and an increased lower back strength of 37% on average. Most participants felt that they were stronger in their lower back and reported an improvement in posture. All of the participants said how they liked the styling of Shape Ups trainers and commented on how comfortable they were to wear.

With the fashion market and the fitness market under wraps, a growing online following and a clinical case study to satisfy the sceptics, Skechers Shape Ups look set to become the fitness footwear of choice for women everywhere. And with a men's range of Shape Ups in development, everyone could be wearing Skechers Shape Ups before the year is out.

Each pair of Skechers Shape Ups comes with an instructional DVD and information booklet, explaining how to maximise the benefits of wearing Shape Ups while you walk or workout and provides a number of helpful exercises to help you 'shape up'.

With a bigger range of Skechers Shape Ups than any other retailer and Free UK Delivery, http://www.fitnessfootwear.com is the best place to shop for Shape Ups!

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Luke Barlow
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