Survive the Recession Through The Power of a Strong Brand: A Webinar for Small Businesses

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A brand isn't just a memorable name, it’s a set of differentiating promises that link a product or a service to its customers. It knows itself and communicates consistently, whether through advertising and packaging or pricing and customer-service policies. A successful brand generates consumer loyalty and long-term financial return. Learn how it can be a powerful tool during the recession in a FREE webinar presented by “What Do You STAND For? Why Branding Matters to Small Businesses”.

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The strength of a company’s brand is its greatest asset during good times and most especially during tough times. That's when a strong brand can elevate an organization above the competitive fray. A great brand is familiar, it speaks of integrity, character, quality, effectiveness, and reliability. It doesn’t matter if it’s a large corporation or a solo-preneur. presents “What Do You STAND For? Why Branding Matters to Small Businesses” a FREE webinar on Wednesday, July 22, 1pm – 2pm, ET. Learn how you can use your brand to survive the recession.

All businesses, regardless of their size, age or locations, have a brand identity. A brand is the sum of the good, bad and the ugly of the business. It’s also defined by the receptionist and the music customers hear when place on hold. The brand is what the company promises and what it delivers. It is this latter point that REALLY matters – small businesses cannot afford to make false promises. The goal of this FREE webinar is to present some of the basic elements of good branding and then demonstrate how small and/or start-ups can use many of these techniques to define or refine their brand.

This webinar is ideal for a solo-preneur, a freelancer or the CEO of a business with 10 employees.

“When customers are re-thinking all their buying habits, developing a powerful and recognizable brand may just be the most important thing for a business owner to do,” says Alan Siege.

Alan Siege, CEO/Owner, Small Business Management Consulting which focuses on small firms. SBMC helps companies increase profits by improving the way they tell their business story. He has been featured in NY Newsday, CrainsNewYork and Good Housekeeping. He is an instructor for the NYC Department of Small Business Services Entrepreneur Boot Camp, a Kaufman Foundation Certified Facilitator for its FastTrac programs offered by NYC, as well as being an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.

Other webinars Alan will be conducting, include:

Ventureneer provides a new approach to learning that blends traditional formal instruction with informal learning derived from peers using Web 2.0 technology to capture and share this knowledge. Ventureneer’s customized Web 2.0 learning environment: blogs, virtual classes, peer-to-peer learning, coaching, web events and articles, provide the necessary support to make faster, better organizational decisions.


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Geri Stengel
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