OnMessage Wins Two Awards in 26th Annual Healthcare Advertising Competition

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Dallas-based advertising agency honored for creative campaigns for two of its clients, AmerisourceBergen® Specialty Group and 3M Unitek.

OnMessage, an integrated advertising agency based in Dallas, was recently named a winner of two awards in the 26th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

OnMessage was presented with one award in the Publication Design category for the successful redesign of Oncologistics magazine for AmerisourceBergen® Specialty Group. The second award OnMessage received was in the New Media category for its iBraces™ Orthodontic Braces online/banner campaign, created for 3M Unitek.

AmerisourceBergen Specialty Group publishes Oncologistics as a quarterly magazine for community-based oncologists throughout the United States. The publication includes clinical and operational best practices related to cancer care. OnMessage updated the publication with a more sophisticated and cleaner look that was more consistent with the Specialty Group's corporate branding.

The iBraces Orthodontic Braces online campaign centered around the fact that since the braces are worn on the back side of one's teeth, they are perfect for people who want a beautiful smile without the look of traditional braces. OnMessage tailored each message to the specific sites where the campaign was featured, from TeenVogue.com ("The only braces made for prom") to People.com ("The only braces made for the paparazzi") and iVillage ("The only braces made for girls night out").

"We are extremely honored to be acknowledged for our work in the competitive arena of healthcare advertising," said Jim O'Gara, president and founder of OnMessage. "These awards illustrate the quality of work we produce for our clients and we are grateful to be acknowledged alongside other innovative campaigns."

More than 3,600 entries were received for the 2009 Healthcare Advertising Awards and a national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The Healthcare Advertising Awards is one of the oldest, largest and most widely respected healthcare advertising awards competitions.

O'Gara and his outstanding team of seasoned advertising, marketing and creative professionals in the agency's healthcare division OnMessageTHRIVE have extensive experience and a proven track record of success developing strategic marketing campaigns and messaging for clients within the healthcare sector.

The agency adds these two awards to the growing list of accolades the agency has received from the advertising/marketing industry over the years. For more information about this year's winners, please visit http://www.hmrpublicationsgroup.com/.

About OnMessage:

OnMessage is an integrated advertising agency that specializes in creating brand stories that emotionally connect with a specific audience, and telling those stories through the most appropriate advertising and marketing vehicles. Leveraging traditional and digital media, OnMessage has helped clients such as AmerisourceBergen® Specialty Group, 3M Unitek, The SCOOTER Store®, Susan G. Komen for the Cure® and others improve the return on investment they receive for every marketing dollar they spend. With a core philosophy of staying "on message," and its team of branding and storytelling professionals, OnMessage is the agency leading companies turn to for innovative advertising ideas.

For more information, please visit http://www.itsonmessage.com or call 972-931-3444 Ext. 1106.

Visit http://www.onmessagethrive.com to learn more about OnMessageTHRIVE, the agency's healthcare division.

Get the inside scoop on our day-to-day marketing strategies - follow us on Twitter: onmessage

For leading edge thoughts and opinions on marketing go to http://www.blogonmessage.com.


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Marie Fahey
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