How to Design Smart Business Experiments
Washington, DC (PRWEB) July 19, 2009
Applied Predictive Technologies (APT), the leading provider of Test & Learn Management Systems, announced today the launch of a four-part monthly webinar series aimed at helping CPG manufacturers optimize new product introductions, multi-media marketing, in-store merchandising, and more. In one webinar, APT will present with Kraft Foods, the largest food and beverage company in the United States and the second largest in the world, to share relevant examples and actionable insights about how to use testing to identify means of improving retail servicing performance.
Upcoming webinars include:
Brand Innovations and Renovations: Mastering Product Launches and Minimizing Misfires. Thursday, July 23rd, at 2:00 PM EDT
The Ultimate Marketing Question: How to Quantify Marketing Effectiveness and Use It to Maximize ROI. Thursday, August 13th, at 2:00 PM EDT
Strategies for Better Retail Servicing: Using Test & Learn to Enhance Performance. Thursday, September 24th, at 2:00 PM EDT
Creative In-Store Merchandising: How to Optimize Displays, Signage, Media, and More. Thursday, October 22nd, at 2:00 PM EDT
APT was recently highlighted by the Harvard Business Review as a leading service provider of testing software and consulting support. The article, titled "How to Design Smart Business Experiments," profiles a wave of forward-thinking, consumer-focused companies that are incorporating rigorous testing processes into their strategic decision-making in order to increase profits and minimize the risk of new programs. The companies referenced in HBR span a range of verticals and include APT clients such as Toronto-Dominion, Food Lion, PNC, Famous Footwear, Subway, and Wells Fargo.
ckeidel (at) predictivetechnologies.com
About Applied Predictive Technologies:
APT is the industry leader in helping large-scale consumer-focused companies to institutionalize a world-class Test & Learn Management System. Through the combination of proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.