New York, NY (PRWEB) July 21, 2009
TRAFFIQ®, the online advertising marketplace and management platform that enables ad buyers to plan, negotiate and buy directly from publishers, today announced a strategic partnership with Havas Digital, one of the world's largest interactive media holding companies. This partnership designates TRAFFIQ as a main platform of choice for Havas Digital planners in Boston, New York and Chicago.
Havas Digital will utilize the TRAFFIQ platform to help meet the online ad planning, buying, reporting, negotiation, campaign optimization and consolidated billing needs of its blue-chip customer base and many others across Havas Digital's US companies. Agency media planners and buyers at Havas Digital companies will be able to employ TRAFFIQ to post RFPs directly to publishers, create vertical networks and connect with the most relevant publisher storefronts.
In contrast to an ad network or exchange, TRAFFIQ is a true marketplace of buyers and sellers, a single platform that consolidates planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. And, as an end-to-end solution, TRAFFIQ increases an agency/advertiser's buying power and a publisher's selling strength.
"There are many tools that assist in the ad buying process, but TRAFFIQ is unique because it provides complete visibility and control over the exact placements of online ads," said Marta Martinez, senior vice president of corporate partnerships for Havas Digital. "TRAFFIQ provides a comprehensive view of opportunities from across the Web in a contained format that is reminiscent of the much less complicated - but also less lucrative - days before online advertising."
Mark Kahn, TRAFFIQ's CEO, added, "Havas Digital's commitment to standardize on the TRAFFIQ platform is important validation for our distinct ability to facilitate meaningful interactions between ad buyers/agencies and publishers."
The TRAFFIQ platform supports all Interactive Advertising Bureau (IAB) standard display-based digital media units. In March 2009, IAB and PricewaterhouseCoopers reported that 2008 online ad revenue totaled $23.4 billion -- up $2.2 billion, about 11 percent, from 2007. This expansion continued even in the fourth quarter and many segments showed strong growth.
TRAFFIQ (http://www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at firstname.lastname@example.org.
About Havas Digital:
Havas Digital is an umbrella holding company that manages all Havas Media's interactive companies. In the US this includes: Media Contacts, interactive media network and Mobext, mobile advertising network.
Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media. Havas Digital's companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive media investment.
Havas Digital's brands currently operate from 38 cities in 29 different countries across Europe, North America, South America, Asia, and Oceania, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Diageo, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others. Please check http://www.havasdigital.com for more information.