Minneapolis, MN (PRWEB) July 19, 2009
Multimedia Release: Multimedia Content Attached
To view the full multimedia release, please visit http://bestbuyinc.com/mmr/july_2009/
Best Buy today unleashed a new service that enlists the passion and knowledge of Best Buy's vast employee base to bring assistance directly to customer computer screens via micro blogging site Twitter http://www.twitter.com . Staffed by Best Buy employees from across all operations, including Blue Shirts and Geek Squad, Twelpforce ™ will answer product questions, troubleshoot technology challenges and solve customer service issues, all from the comfort of the users' keyboard or mobile phone.
Twitter users attempting to reach Twelpforce should address their questions to @twelpforce, to alert Best Buy employees of their problems or questions. Twelpforce will reply back to that specific user, although other Twitter users will be able to follow the conversation, should they so choose.
All "tweets" will be housed under the @twelpforce http://twitter.com/twelpforce feed, and will be attributed to whichever employee responded to the question. Employees are encouraged, but not obligated, to participate, and participation will require a valid corporate user ID to maintain security standards.
"If you have a question about an electronics product - no matter where you bought it, no matter where you are and even if you haven't bought it yet - Best Buy is here to help," said Barry Judge, chief marketing officer. "We've long believed that it is Best Buy's employees who make us unique, and their knowledge provides the greatest value customers receive in shopping at Best Buy. This unique extension lets them share their passions and abilities outside of the store or in-home interaction to bring true support to those in need anywhere."
Twelpforce will be featured in an advertisement breaking on Sunday, July 19 as part of Best Buy's Back-to-School campaign. In-store signage and online banner advertising will also help to drive awareness for this new service.
With technicians covering an enormous array of categories, Twelpforce should be able to help solve most customer problems. Whether it's a balky cell phone, a leaky washing machine or advice on which football video game is the most realistic, an expert likely exists somewhere in the Best Buy employee network, and Twelpforce can make that connection.
"The best part of working for Best Buy is the thrill I get when I help customers get exactly what they're looking for," said @Coral_BestBuy. "By taking this to Twitter, we'll be able to take a little bit of the frustration out of people's lives, whether or not they're Best Buy customers. It's a great way to harness the collective knowledge of Best Buy's human capital."
While the service officially launched today, Twelpforce has been in test with more than 700 employees registered, active and joining in conversations throughout Twitter, and more signing up daily.
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