WatchMojo Continues Explosive Growth with 6.5M Video Streams in June and 15M Streams in Q2 2009

Share Article

At a time when other digital media companies are scaling back, doubles its reach in two months and signs on more partnerships and clients.

WatchMojo continued to grow its reach at an exponential rate by generating 6,500,000 video streams across its distribution network on YouTube, Hulu and many other web destinations.
From April to June 2009, the company served nearly 15,000,000 videos, with:

  •         3,200,000 in April
  •      4,900,000 in May
  •      6,500,000 in June.

In two months, the company effectively doubled its reach and smashed the previous single-month record of 4,800,000 set in December 2008.

A producer of original and professional video content, was founded in 2006 at a time when analysts saw a big future for user-generated content. Since then, the wheels have come off the user-generated content fad as marketers and advertising agencies have shunned the media in favor of premium content. " consistently finds a way to generate ever-growing audiences for their premium content," adds Brett Wilson, CEO of Tubemogul, a leading online video analytics firms that is used by 90,000 content creators - including FOX and Discovery Networks - to track and measure videos.

In the meantime, WatchMojo has leveraged its strengths in content creation and distribution to offer marketers unique branded content opportunities. "Working with WatchMojo was a great experience. They were so professional and well prepared with in-depth questions about our Matthew Williamson collection. The final video was really great and we could not have been more pleased", says Emily Scarlett of H&M.

The company's library of 5,000 professionally-produced, evergreen and advertiser-friendly videos have generated 65,000,000 streams since 2006.

The 6,500,000 figure represents:

  •         35% growth month-over-month,
  •      108% quarterly growth,
  •      337% annual growth.

The company's reach began to take off in the summer of 2007 when it launched the WatchMojo distribution network which both syndicates and licenses content across hundreds of websites, as well as thousands of out of home digital signage retail outlets. Today the company has diversified and multiplatform revenue streams: a mix of licensing, advertising, syndication and stock videography on the internet, wireless and out-of-home digital markets.

  •         In Q2 2008, WatchMojo generated 15,000,000 streams.
  •      In H1 2008, WatchMojo generated 23,000,000 streams.
  •      Over the past twelve months, WatchMojo has generated 37,000,000 streams.
  •      The company is forecasting well over 50,000,000 streams throughout 2009 at this rate, doubling from a year ago.

Offline, the company reaches over 20,000,000 consumers each month in over 2,000 retail locations such as like Borders, Jack in Box and many others.

In early July, the company relaunched its property to allow users to access the site via Facebook Connect.

About WatchMojo

Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Education, Fashion, Film, Food, Health, Music, Politics, Science, Sports, Technology, Travel and Video Game. The company's library of 5,000 videos generate over 6,500,000 views a month, 65,000,000 all-time and reach 20,000,000 consumers each month in the out-of-home digital signage network.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashkan Karbasfrooshan
Visit website