Goes Live Offering First Free Worldwide Mobile Device Protection Service

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Blue Retriever, the first free, worldwide mobile device protection service, is now available for leading smartphones at

The concept behind BlueRetriever is quite simple, really

BlueRetriever, a privately funded startup, has developed a unique, free solution to the universal problem of the lost mobile phone by merging the powers of technology and goodwill. allows finders of BlueRetriever protected devices to get in touch with the device's owner through safe and anonymous web based email messaging. The system also gives owners an easy way to express their appreciation by rewarding the finder of their device with an e-gift card.

"The concept behind BlueRetriever is quite simple, really," states founder, Scott Baumann. "Just about every mobile device allows users to customize their wallpapers. BlueRetriever taps into this functionality by generating BlueRetriever branded wallpapers, each with a unique ID number. By displaying the wallpaper, the owner is essentially tagging their device with an identifying mark that is visible to a potential finder. If the misplaced or forgotten phone is picked up by a good samaritan, the wallpaper steers them to where the finder is guided through a few simple steps that allow them to communicate with the device's grateful owner and arrange for return."

While the concept of lost device retrieval is not new, BlueRetriever is the first to offer such a service for free; it is 100% sponsor supported and doesn't collect fees from subscribers, nor does it generate revenue through loss retrieval or rewards.

BlueRetriever's service is immediately available to owners of iPhone and iPod touch as well as select BlackBerry, Palm and Google devices. BlueRetriever will continually increase the number of device specific wallpapers that are offered and will make such additions based on device popularity.

BlueRetriever's free service is now available at

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Scott Baumann
800-604-1804 ext. 11
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