ClickZ to Host Social Media and Video Strategies Forum to Run Concurrently with SES San Jose

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One-day forum to explore successes and failures of companies and individuals in online social sphere on Tuesday, August 11; author Clay Shirky to deliver keynote

Clay Shirky

Here Comes Everybody: The Power of Organizing Without Organizations.

ClickZ Events, along with YouTube and Google, will sponsor a forum entitled Social Media and Video Strategies on August 11 at the San Jose Marriott, to run concurrently with the Search Engine Strategies San Jose 2009 conference.

This ClickZ forum consists of six sessions and an opening keynote speech. It will focus on a series of individual online marketing successes and failures as experienced by a number of companies, celebrities, and politicians, allowing attendees to learn from the decisions and mistakes showcased in each session.

The opening keynote will be given by Clay Shirky, a New Media expert, adjunct professor at New York University's Interactive Telecommunications Program, and author of the critically acclaimed book "Here Comes Everybody: The Power of Organizing Without Organizations." Shirky has been referred to as one of the most knowledgeable and respected speakers in the industry.

"I'm thrilled to be speaking at the Social Media and Video Strategies forum," said Clay Shirky in a recent interview. "This forum is a great idea on the part of ClickZ and the event organizers because we're going to address some key issues and look at interesting case studies that attendees might not find in the main SES sessions."

The Social Media and Video Strategies forum will take place alongside the SES San Jose conference, which runs from August 10-14, 2009. Sessions include:

Marketing in a Social Media World introduces the forum by asking the questions that will be addressed over the course of the day.

Going Social: Effective Advertising via Social Networks discusses the latest trends and tricks for engaging potential customers in the world of social media.

In the Now: Conversational & Real Time Marketing explains how the publishing model has been revolutionized by the advent of microblogging tools like Twitter, and how marketers can take advantage of this revolution.

What Works: Online Video Advertising Made Easy with Google & YouTube introduces three platforms for incorporating sight, sound, and motion into marketing campaigns, along with real-life case studies that drove results.

What Works: Best Practices / Case Studies for Online Video lets attendees hear from three marketers who have used video marketing to achieve great success across platforms and how to incorporate these tips into marketing campaigns.

How Coldwell Banker Has Leveraged Social Media & Video to Connect with their Customers: a Chat with Michael Fischer provides a forum for attendees to hear from Michael Fischer, Coldwell Banker's senior Vice President of Marketing, who is known for his multi-industry marketing expertise.

Tickets to ClickZ's Social Media and Video Strategies forum can be purchased at a discount through August 7 and include admission to the SES San Jose keynote presentations and sponsored sessions, as well as entrance to the Expo Hall. For more information about the ClickZ event and to register, visit Social Media and Video Strategies.

About SES

Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

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Greg Jarboe
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