Nielsen Researcher Explores the Rise of "Power Moms" and Their Online Presence as Guest on the "Purse Strings" Radio Program

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Learn the results of a recent study conducted by Nielsen Online on "Power Moms" on the "Purse Strings" radio program Tuesday July 21st at 3pm Eastern Time.

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The insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them

Jessica Hogue, research director for The Nielsen Company, will appear on the "Purse Strings" radio program hosted by Carmichael Lynch Spong's Senior Principal, Maria Reitan, on WebmasterRadio.FM Tuesday, July 21 at 3 p.m. Eastern time.

Hogue will discuss a recent key consumer segment analysis she spearheaded, which focuses on the "Power Moms" market. Power Moms are women between the ages of 25 and 54, with at least one child, who regularly participate in online activities. Hogue will explain how these Power Moms are using the Web to communicate and what they're saying.

The report is based on a blend of blog posts, comments and Web links developed through ongoing monitoring of more than 10,000 mom and parenting blogs.

According to a recent Nielsen Power Moms report, moms identified as "Established Moms," aged 40-50 with three or more children at home, are heavy online shoppers. Moms labeled as "Newbie Moms," aged 25-34 with one or two children at home, also enjoy online shopping, but social networking sites play a much more prominent role.

"The insight this report brings is helpful to any company seeking to learn how to engage Moms online in ways that really resonate with them," said Reitan. "Companies must understand where these women are, what they are doing and what messages will break through the online clutter."

Hogue oversees integrated Nielsen online research and analytics for the company's consumer packaged goods (CPG) practice. In this role, she manages research projects to study consumer perceptions of multiple brands and consumer categories, and leads Nielsen's online health, wellness and sustainability trend research.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit To read more of Jessica Hogue's Power Moms analysis, visit

About "Purse Strings" on WebmasterRadio.FM
"Purse Strings," with Maria Reitan of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Purse Strings airs Tuesdays at 3pm Eastern Time. All episodes are available on demand in the WebmasterRadio.FM archives inside the Advertising Channel or through iTunes. If you're interested in being a guest on the show, please contact Reitan at

About WebmasterRadio.FM
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; "Market Edge" with W2/Racepoint Group Chairman Larry Weber; Fired Up! with Gordon Rudow of Bonfire Communications; "SEM Synergy" with Search Engine Marketing Industry Leader Bruce Clay and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

About Carmichael Lynch Spong
Carmichael Lynch Spong is one of the most decorated public relations firms in the world. It is the three-time recipient of "PR Agency of the Year" by national trade journals The Holmes Report and PRWeek. The firm represents a select portfolio of blue-chip clients. Carmichael Lynch Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit for more information.


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