Canadian Invention Resolves Dog Whispering Debate

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A Canadian company, the Clicker Leash Co. bridges the gap between dog whispering fans and professional trainers with a new invention.

When people try to physically dominate their dogs they run the risk of frightening them and a fearful dog is more likely to bite.

The rise in popularity of Cesar Milan, National Geographic's Dog Whisperer, has exposed a rift in society's canine culture. Milan and his followers believe dog owners must act like dominant pack leaders, but a growing number of modern trainers are protesting Milan's methods, claiming they lead to an increase in dog aggression. Now a Nova Scotia-based company, the Clicker Leash Co., bridges the gap between the two camps with its flagship invention, the Clicker Leash.

The Clicker Leash first drew international attention when a Los Angeles-based PR firm chose the training system for a Presidential Puppy gift box, presented earlier this year to the Obamas. The product evolved from clicker training, a method frequently used by behaviourists, zoo keepers and professional trainers to train all species of animals. Since its arrival in the marketplace, the training leash has been embraced by experienced clicker trainers but has also made waves in dog whispering circles. "Being dominant means you control access to resources and traditionally this has been achieved with force," explains company president Adina MacRae. "The Clicker Leash clearly lets dogs know you are the one in control of their resources without getting physical. When you use those resources as rewards, you end up with a well-trained dog without using the scare tactics formerly associated with dominance."

MacRae and business partner Shannon Spruin drew from their love of dogs to start the Clicker Leash Co. Both women own successful dog walking businesses and MacRae offers in-home canine counselling services. As Milan's popularity grew, she saw an increase in demand for her services. "Cesar draws attention to the need for dog training but there is a reason for the warning at the beginning of his shows," says MacRae. "When people try to physically dominate their dogs they run the risk of frightening them and a fearful dog is more likely to bite."

The Clicker Leash can be found in stores across the country as well as on the company web site http://www.clickerleash.com where free training videos are available.

Contact: Adina MacRae
(902) 441-9775 1-888-PAWSITIVE

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