Applied Marketing Science Announces Voice of the Customer Training Dates

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Applied Marketing Science (http://www.ams-inc.com) is pleased to announce dates for the next Voice of the Customer public training course. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover topics such as designing and conducting the interview process, and analyzing interview transcripts. The program also includes individualized role-playing and feedback. The cost of the program is $1,595, but discounts are available for groups and for early registration.

Applied Marketing Science (http://www.ams-inc.com) is pleased to announce dates for the next Voice of the Customer public training course. The course will be held on October 27-28, 2009 at the Omni Hotel in Chicago, and will cover the following topics:

  • Why you should listen to customers
  • How the Voice of the Customer fits into the product development process
  • What you can do with Voice of the Customer information
  • Designing the interview process
  • Determining whom to interview
  • Writing the interview guide
  • Interviewing customers
  • Individualized interview role-playing and feedback
  • Analyzing interview transcripts
  • Distinguishing between needs and solutions
  • Affinitizing customer needs
  • Prioritizing customer needs
  • Applying ideation techniques to Voice of the Customer information
  • Translating the Voice of the Customer into design specifications
  • A brief overview of quality function deployment (QFD)

The cost of the two-day program is $1,595, but discounts apply for earlybird registration prior to September 18, 2009 and for groups of three or more. Applied Marketing Science also offers on-site training for larger groups. For information about the course, or to discuss on-site training options, please contact Robin Bousquet, Marketing Coordinator at (781) 250-6329.

About Applied Marketing Science

Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.

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Michelle Harris
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