and Experian To Help Car Owners Better Manage the Vehicle Ownership Cycle

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Partnership will deepen Experian's relationship with customers and provide DriverSide with increased customer retention and lead generation is a valuable tool for drivers, providing the resources they need for owning and maintaining their vehicles, the first and only website dedicated to the car owner and global information company Experian today announced a new program that will promote customer loyalty and additional features for the DriverSide site.

The partnership is centered on Experian's AutoCheck vehicle history reports featuring the AutoCheck Score. An industry first, the AutoCheck Score provides consumers with a numeric score specific to each vehicle's history that factors reported events such as title and registration information, accidents, auction announcements and other data. Through the partnership, DriverSide will automatically include the AutoCheck Score in its vehicle garages and will offer online "garages" for Experian customers who have recently purchased a used vehicle. Working together, the companies are committed to helping car owners save time and money throughout each step of the ownership cycle.

" is a valuable tool for drivers, providing the resources they need for owning and maintaining their vehicles," said Scott Waldron, president of Experian's Automotive group. "AutoCheck vehicle history reports with the AutoCheck Score are a perfect fit for DriverSide. By being able to quickly and confidently understand important events in their vehicle's history, consumers can make better decisions when it comes to servicing and eventually selling their vehicle."

DriverSide already hosts more than 250,000 garages for drivers who use the site's many free driver-friendly features. Through the partnership, Experian will create a long-term connection with their customers through DriverSide garages, as well as access DriverSide's growing community of drivers.

"The partnership with Experian is a natural fit for DriverSide, since both companies are trying to help drivers make smart and informed decisions about their vehicles," said Jad Dunning, CEO of DriverSide. "With the current economic conditions and their impact on car sales, now is the time for the automotive industry to double down on customer retention and focus on car owners to generate new leads."

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive Web sites, including eBay Motors,, and For more information on Experian Automotive and its suite of services, visit our Web site at

About DriverSide
Founded in fall 2007 by Internet Entrepreneurs Trevor Traina, Adam Jackson, and Jad Dunning, DriverSide is the first Web site specifically designed for automobile owners. Funded by Catamount Ventures, DriverSide allows consumers to save money on servicing and maintenance costs as well as buy and sell automobiles. With an in-house editorial staff, DriverSide offers useful advice on how to own and operate a vehicle as well as reviews on new and used automobiles. DriverSide's community allow consumers to participate in forums, meet other owners of a particular vehicle, share knowledge, and post reviews on mechanics and dealers.

Whether for buying, selling, servicing, maintaining or accessorizing, DriverSide has brought together all the information and resources needed to make automobile ownership an easy and personalized experience. For more information, go to


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Catherine Burke
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