Another reason for the continuous growth
Memphis, TN (PRWEB) July 23, 2009
Colossus Marketing Group, http://www.colossusmg.com, continues to grow despite a continued economic downfall. Closing in on another 450,000 projected jobs cut in July of 2009 nationwide; it is amazing to find a business climbing the ranks in the marketing industry so quickly. With a client portfolio that has grown from 2 to 58 since November 2007, ranging from AAA baseball and Arena Football to golf courses in the Memphis and surrounding areas, CMG will be officially announcing its expansion into the Satellite Television and Cosmetics industries next month.
"The most important key to growth is to maintain current clients by showing them a cost effective way to fill their venues while simultaneously creating an opportunity for promotion from within. This keeps the clients coming back for more and motivates our reps to work hard. Our reps work their way towards management and as we promote managers, it allows us to sign more clients and expand to other cities and divisions. As long as clients are maintained, stability and growth within our business will be without question," says Daniel Langston, Colossus Marketing Group's Director of Operations.
This quarter, CMG will be expanding into several of the country's largest retailers. "We will be bringing our client's presence inside the stores utilizing our marketing products and campaigns" Daniel says. "With the heavy foot traffic these retailers provide, visibility and exposure for our clients is exponentially increased. This also increases profits and allows us the opportunity for continued growth." Daniel explained how Memphis is a great hub for expansion given its location in the United States and access to Grade A clientele.
Anthony Ross, an event coordinator for Colossus Marketing Group, was asked his opinion on why the business continues to grow despite economical issues which cause most companies in the marketing and sales industry to scramble for profits. He says, "In a recent report published on http://www.BusinessWeek.com, Louis Lavelle reports in an article titled, 'Help Wanted: Job ads way down,' that online job ads for 'Marketing' are down 34% and for 'Business Management' openings, there has been a 61.2% shrink." "Another reason for the continuous growth," Mr. Ross says, "would be the events we have scheduled out for the next 18 months. Large corporations and small independently owned and operated businesses alike are inviting us to offer their employees incentives by discounting tickets to games for them! Their HR departments send out email blasts to their employees and we set up an event in their offices. At this point we hand out everything from pocket schedules to giveaways and ticket packages."
One of Colossus Marketing's business consultants, was asked why their market strategy is so effective. "Clients need results and Colossus Marketing Group is a results-based company. Traditional marketing is on its heels right now due to high costs and low return rates. The future of advertising was supposed to be 'on-line click' advertising. According to most reports, the rate-of-return is around a measly .2%. That's only one-fifth of a percentage point. The best way to get customers is to give them an incentive to use and then, once you have an incentive for the customer, get it in front of them as quickly and efficiently as possible. That's what they've done since day one and that's what they will continue to do in the future."
Mr. Langston goes on to describe reasons for CMG's growth and as one hears him talk, it is clear why clients are lining up to be represented by members of Colossus Marketing's team. "It's all about sales and communication skills. Ask any Director of Marketing or Sales of any professional sports franchise and they will tell you the same thing; it's about putting people in the seats. Our Management Trainees are taught this from day one. We attract people that have a very clear goal of moving up in their career. Some people want to sit behind a desk, look busy, put in just enough work to not get fired, and leave the building at 5 o'clock sharp every day, and unfortunately for them, this is not going to be that place. By surrounding ourselves with ambitious, hard-working, and driven team members, we don't have to deal with people not being on the same page as us. We have a 100% promotion from within policy, so all our growth has come from people that know our philosophies and work ethic. Our training program is hard, very hard, but that's why we develop such great managers and team members. Let's face it, a lot of people would love to manage one of our offices, but don't want to do what it takes to get there. It is not what you want out of life, it is what are you willing to do to get it. Our team members and leaders are the key to our growth and deserve all the credit. Their hard work and perseverance are what separates us from everyone else. It is to them we owe all of this success."
After talking to Mr. Langston, there is no doubt that no matter which direction the economy goes there is only one place Colossus Marketing Group is going, and that is "Up"! Combine a great marketing plan with a second-to-none work ethic, and it's easy to see why expectations are higher than ever at Colossus Marketing Group, located at 2670 Union Ave. Ext. Ste#1216, Memphis, TN 38112.
# # #