O4 Corporation and Panasonic Give Consumer Goods Companies Instant Access to Field Intelligence

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Panasonic line of mobile computers now available to O4's consumer products customers.

O4 Corporation (O4), the world's leading provider of mobile sales force automation software solutions for retail execution, today announced the availability of its solutions on Panasonic Toughbook Computers. O4 and Panasonic technology enables consumer goods companies to instantly access field intelligence and make better retail execution business decisions.

O4's mobile software solutions run on hand-held, laptop/notebook and tablet devices like Toughbook Computers, and enable consumer products companies to automate and optimize field sales, marketing, merchandising, and direct store delivery operations. Together the O4 and Panasonic solution helps close the loop between head-office management and sales reps in the field, increasing the speed and reliability of information flowing from the shopping aisle to the head office.

Consumer goods companies with immediate access to information from the field can better manage real-time inventory, trade promotion compliance, share of shelf and competitive activity.
These efforts can lead to dramatically improved sales performance across markets, retail outlets, products and promotions.

"We are seeing increased demand from our consumer products customers for rugged and ultra-rugged computers," said Harris Fogel, president of O4 Americas. "Because of this demand, we resell the Toughbook product line because it provides an exceptional hardware platform to offer our customers, one that is backed by actual performance in the field."

"Our Toughbook mobile computers are designed to work in the most demanding environments," said Ed McCabe, national sales manager, supply chain logistics, Panasonic Computer Solutions Company. "Rugged mobile solutions like the Toughbook U1, coupled with O4's software solution, allow consumer goods companies to provide their mobile sales teams with the data they need to drive greater levels of productivity, regardless of the operating environment."

O4 is a member of the Panasonic Toughbook Premier Partner Program (TP3). The TP3 partner designation is reserved for resellers who meet specific sales and customer support commitments for Toughbook mobile computers. In addition to being able to sell business-rugged and semi-rugged Toughbook solutions, TP3 partners are exclusively approved to sell Panasonic Toughbook fully rugged mobile computers.

About O4 Corporation

Founded in 1998, O4 Corporation is recognized as the international leader in Retail Execution Solutions, a rapidly growing, specialized sector of the mobile/wireless business software applications market. O4 develops and markets a comprehensive software solution targeted at Consumer Products (CP) companies who have mobile representatives performing field sales, merchandising, promotion, and/or delivery activities. O4 markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and has delivered solutions to more than 60 customers in 20 countries, including global leaders such as Procter & Gamble, Dyson and Black & Decker. For more information, visit http://www.o4corporation.com.

About Panasonic Computer Solutions Company

Panasonic Computer Solutions Company® empowers the mobile workforce. The company is a unit of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC). Panasonic has delivered reliable, durable mobile solutions through its Toughbook® line of notebook computers for fifteen years and has expanded the boundaries of wireless communications technology through a broad portfolio of products, ranging from fully rugged, industrial strength notebook computers and tablet PCs to business-rugged thin-and-light and ultraportable notebooks. A core manufacturer, Panasonic controls the entire process of design, manufacture, quality assurance, service and support. As a result, Panasonic Toughbooks are known for having the lowest failure rates in the industry. Government, industrial, and commercial users--from Fortune 1,000 companies to small businesses--rely on solutions from Panasonic, wherever their work takes them. Information on Panasonic's full line of notebook PCs for the mobile professional can be obtained by calling 800-662-3537 or at http://www.panasonic.com/toughbook.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice.


Ian Oxman
O4 Corporation


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