A strong persona, rigorous application of its personas to guide design work, and a user-focused design process.
New York (PRWEB) July 22, 2009
IconNicholson, the NYC digital design and marketing agency known for creative innovation, was ranked as a market leader by independent research firm Forrester Research, Inc. in its June 2009 report titled "The Forrester Wave™: Interactive Marketing Agencies - Web Design Capabilities, Q2 2009." This benchmark report invited a select group of 18 U.S. agencies to participate and assessed their services against evaluation criteria ranging from the firms' research and design methodologies to their measurement practices and client satisfaction results.
"Forrester is the gold standard for clients seeking advice on how to choose the right agency," notes Joseph Olewitz, SVP Client Relations of IconNicholson. "To be ranked as a leader is an honor for us and Forrester's diligent review methodology offers sophisticated, objective guidance as companies undertake the difficult task of choosing a digital partner."
Describing the 18 agencies in the report as giants in a market with literally hundreds of players, Forrester notes that demand for digital services continues to be strong as clients tap the agencies for their "top-notch creative resources that are hard to attract and retain in-house, an infusion of outside ideas and technology skills, and the scale to develop and maintain today's biggest Web sites."
"The digital agency sector is strong even in this challenging economy," says Olewitz, "because our clients are searching for more effective ways to capitalize on the newest digital techniques in meeting their own customers' needs as people today are utilizing technology in all aspects of their lives. Our biggest and best challenges occur when we can offer a customized solution set from our basket of full-service offerings to continue delivering innovative results for our clients."
Forrester noted that IconNicholson's overall score was helped by "A strong persona, rigorous application of its personas to guide design work, and a user-focused design process." IconNicholson is the New York headquarters for LBi International AB Group, which Forrester described in IconNicholson's profile as also having "an impressive performance in our European evaluation of interactive agencies' Web design capabilities."
IconNicholson is a leading New York City-based full-service digital agency that since 1987 has been helping its clients engage and delight customers through the power of digital. The firm's clients include many of the world's most recognizable brands, including MasterCard Worldwide, McKinsey & Company, Bristol-Myers Squibb, MoneyGram International, Forest Labs, National Grid and Nestlé. The firm is known for its industry-shaping innovation, including Social Retailing®, the award-winning work for Nanette Lepore, which was cited by TIME Magazine as a Best Invention of the Year. IconNicholson is the U.S. headquarters for LBi International AB, with over 1,500 professionals in the major European, American and Asian business centers, including Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on NASDAQ OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).
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