Blue Water Media Gives Good Shepherd Housing Website a Renovation

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Updated site helps effectively recruit volunteers, encourage donations, and provide hope.

Non-profit homeless services agency, Good Shepherd Housing, has just launched a new website with help from renowned Washington D.C. web design firm, Blue Water Media.

Blue Water Media's updates include an improved blog feature, more effective layout and visual design, and the addition of flash animation to make the website more dynamic and engaging. These enhancements enable Good Shepherd Housing to better fulfill their mission to reduce homelessness, increase community support, and promote self-sufficiency in Northern Virginia. The new site went live on July 9, 2009.

Blue Water Media has made the interactive blog more user-friendly and appealing--helping it more effectively promote the aims of Good Shepherd Housing. Visitors can now easily respond to posts and upload images which make the blog more attractive and engaging. The visual content compliments the inspirational posts and transforms this feature into an emotionally compelling tool to encourage volunteers, donors, and those in need to join Good Shepherd Housing's efforts.

The improved layout of the site drives users to take desirable actions. The bright and centrally-located "Donate Now" and "I Need Help" icons make it easy for potential donors to make contributions online and for those in need to fill out online housing applications. People interested in volunteering can click the clearly labeled "How Can I Help?" page to read about the volunteer process and complete the straightforward online volunteer application. It is also easy to sign up to receive the Good Shepherd Newsletter by clicking the bold e-newsletter sign-up icon in the upper right corner of the main page. Finally, the straightforward feedback form encourages users to share their experiences with Good Shepherd Housing in order to help the organization to improve and better serve their needs.

Thanks to various visual design improvements, Good Shepherd Housing's site is now more aesthetically appealing which helps it more effectively engage all visitors. Bright, high quality images complimented by flash animation on the homepage bestow the site with a modern and professional feel. This builds Good Shepherd Housing's image as a trustworthy enterprise which encourages donors to make contributions. Uplifting quotations about the importance of housing and fighting homelessness on the homepage build feelings of altruism and optimism motivating volunteers to get involved and make a difference in their community. Pictures of friendly individuals and families make potential beneficiaries feel less isolated and more optimistic about their situation.

Overall, Blue Water Media has enabled Good Shepherd Housing to better use their website to communicate their vision to users. Through the improved blog, layout, and aesthetic design, the site has transformed into a compelling tool to help Good Shepherd Housing eradicate homelessness in Northern Virginia.

About Good Shepherd Housing:
Good Shepherd Housing, located in Alexandria, Virginia, has been serving low-income working families, the disabled, and the elderly in Northern Virginia since 1974. They help clients who are faced with homelessness and need help through emergency financial grants, housing and support services. Support services focus on education around budgeting and credit counseling to empower beneficiaries and stop the cycle of homelessness. Good Shepherd Housing is proud to have purchased a large number of properties to be preserved in the community as affordable housing over the last few years, continuing their legacy of working to eradicate homelessness in Northern Virginia. Explore the new site at:

About Blue Water Media:
Blue Water Media is a leading Web Design Firm in Washington, D.C. offering clients a full range of design services including print, brand identity and web design. Blue Water Media has been supplying expert service to businesses in the Washington DC metro area and beyond for nearly a decade. Blue Water Media's exceptional track record of creating effective websites establishes it as a leader in the industry. For more information, please visit:


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Rebecca Rubin
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