Scala Powers Indiana University's Campus-wide Digital Signage Network

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Using Scala software on the university network, Indiana University Auxiliary IT now has the ability to drive more than 30 channels of individualized content to numerous screens all across campus

It's evident that the marketing departments have been able to reduce the cost of printing, and the real return has been on getting information to students and staff much faster.

The number of digital signage deployments on university campuses in the U.S. has skyrocketed during the past few years. Earlier this year, Indiana University (IU) Bloomington joined the fray when it launched a campus-wide digital network to more quickly broadcast important news and information to students and staff.

With the aid of Digital AV, a Scala Certified Partner based in Fort Wayne, Ind., IU's Auxiliary IT group installed 30 40-inch LCD monitors and computers powered by Scala digital signage software. The complete installation took less than one year to accomplish, and the network was fully operational in spring 2009.

"Digital media is not only modern and eye-catching to students, but it's less of a hassle than printed materials," said Aaron Sudduth, Senior System Administrator of IU's Auxiliary IT Services. "It's evident that the marketing departments have been able to reduce the cost of printing, and the real return has been on getting information to students and staff much faster."

Users can access a Web-based template that can be used by any authorized Web browser to input the content into a Microsoft SQL database. This ability to remotely access the system brings great functionality to the system and is one of the most powerful components built into Scala Content Manager.

Using Scala software on the university network, IU Auxiliary IT now has the ability to drive more than 30 channels of individualized content to numerous screens all across campus. Currently, LCD monitors are located in all 12 campus dormitories, food service areas, parking operations and the IU Memorial Union Building. Additionally, one digital signage channel is tied directly to the TV cable network within the Memorial Union hotel to display meeting announcements and other upcoming events in each meeting room.

Moving forward, Auxiliary IT would like to integrate digital signage with IU's emergency alert system, which is currently set up to send emergency text and e-mail messages to students on the go. Additionally, IU plans to investigate ways to harness this technology as a digital way-finding system for the Student Union.

For more information about Indiana University's digital signage network, please visit http://www.scala.com/news/studies/indiana-university-deploys-digital-signage-system.

About Indiana University
Indiana University is located in the state of Indiana. The university has more than 99,122 students on its eight campuses across the state. IU is internationally known for the quality of its academic programs and attracts students from all over the world. IU's original and largest campus is located in Bloomington, which has the most international students --more than 4,000 students from more than 125 countries. IU plays a key role in the economic and social well-being of Indiana residents, offering educational, cultural and financial benefits to the state.

About Digital AV
Digital AV (http://www.digital-avd.com) is the largest digital signage company in the Midwest, focused exclusively on digital signage applications. Located in their 3,000 sq. ft. technology center in Fort Wayne, Ind., they specialize exclusively in digital signage development and services. Areas of expertise include deployment of DS software, hardware, content development, managed software services and network management. DAV is a fully authorized and Certified Partner for Scala Inc., LG Commercial, Premier Mounts, Equus Computer, and many other quality lines of professional AV and DS products. Display mediums include LCD and plasma displays, LED display tiles and video walls, plasma walls, front- and rear-projection systems and other specialty displays. Deployments include universities, corporate communications, hospitals, convention centers, museums and retail stores. Additional case studies are available at http://www.digital-avd.com. Call (260) 485-5400 or e-mail experts(at)digital-avd.com.

About Scala
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at http://www.scala.com.

©2009 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo

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Lorena Crowley
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