Some of the saddest things in marketing are the countless business owners who know nothing about newspaper advertising. David Fowler has written a solid book…If you advertise in the newspaper, his book is mandatory reading.
Los Angeles, CA (PRWEB) July 22, 2009
Anyone who thought newspaper advertising was a "dead" medium is in for a shock here. Released as an e-book (http://www.mrdavidfowler.com) Ultimate Moneymaking Newspaper Ads, by advertising expert David Fowler, and released by Antony L. Productions, lays out a step-by-step approach for turning once lame newspaper ads into big money-makers.
Fowler, whose first best-selling book, Newspaper Ads That Make Sales Jump, says of his new book, "Most newspapers don't get the power of direct response advertising at all; even fewer advertisers know how to create them. Yet these unique ads generate five, seven, even ten times the response (and revenue) of traditional ads running in today's paper. "
Ultimate Money-Making Newspaper Ads has already garnered rave reviews from people who are themselves experts in the advertising arena. Jay Conrad Levinson, author of Guerilla Marketing, has this to say: "Some of the saddest things in marketing are the countless business owners who know nothing about newspaper advertising. David Fowler has written a solid book…If you advertise in the newspaper, his book is mandatory reading."
Says Troy White, of Responsive Direct Marketing, Inc.: "This is the perfect blueprint for anyone who wants to grow their business… a fabulous tool to help guide any business owner or marketer on how to improve their cash flow."
Finally, Jon Spoelstra, President of Mandalay Sports Entertainment and best-selling author of Ice to the Eskimos and Marketing Outrageously: "You don't have a choice now: in this economy, your ads have to generate sales or at least leads…David Fowler's book is an unvarnished step-by-step guide on how to get results in newspaper ads. Use it."
To learn more about David Fowler and Ultimate Moneymaking Newspaper Ads, or to buy his book, go to: http://www.mrdavidfowler.com.
Antony L. Productions (http://www.antonylproductions.com) is a venture management company that provides business development expertise, advertising, media and marketing services to companies in the entertainment, media and internet related industries.