Blue Water Media Points Northeast Midwest Institute Website in the Right Direction

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New site draws visitors and helps the organization achieve its goals.

Washington based non-profit research organization, The Northeast Midwest Institute, has launched a newly improved website thanks to Blue Water Media's unparalleled web design team. Blue Water Media implemented a content management system, developed the organization's corporate identity, and updated the site's online donor feature. These specific enhancements along with a general redesign have helped boost site traffic and enabled The Northeast Midwest Institute to more effectively fulfill their mission to promote economic vitality, environmental quality, and regional equity in the Northeast and Midwestern states.

By installing the unique and award-winning Joomla Content Management System, Blue Water Media enabled the Northeast Midwest Institute to manage and update the site independently. Staff can now easily and efficiently write about new initiatives, track appropriations and legislation, and make other necessary additions to the site. In the fast-paced world of politics, this capability is crucial. It solidifies The Northeast Midwest Institute's image as the number one resource for its target audience of policy organizations, state officials, federal agencies, regional non-profits with similar interests, universities, researchers, and Capitol Hill.

Through the creation of a new logo and a more visually appealing site, the Blue Water Media design team has developed and improved The Northeast Midwest Institute's corporate identity. The new company logo, an attractive yet simple image of the capital joined with the northeastern portion of the United States, reflects the company's mission and connection to Capitol Hill in a professional way. The site's consistent color palate of blue, white, and black (along with sporadic shades of red) reinforces this simple, professional, and political feel. The clean and uncluttered appearance of the home page works to balance out the abundance of information on the site--keeping users from becoming visually overwhelmed.

The updated site is also more organized and user-friendly. Visitors can easily locate the information they seek thereby increasing the likelihood they will return in the future. On the main page users get a clear road map of the site and are able to read The Northeast Midwest Institute's mission statement, scan current initiatives, and glance at a calendar of important political events. A bright and centrally-placed "Donate Today" icon grabs their attention and the faster and more straightforward donation process encourages contributions. Whether a visitor wants to make a contribution, read reports, look at tracking of federal dollars, contact researchers for more information, or get technical expertise in particular issue areas, Blue Water Media's improvements of the Northeast Midwest Institute website will make doing so a breeze.

About the Northeast Midwest Institute
Formed in the 1970s, The Northeast-Midwest Institute is a Washington-based, private, non-profit, and non-partisan research organization. Its mission is to promote economic vitality, environmental quality, and regional equity for Northeast and Midwest states. The organization conducts research and analysis, provides an evaluation of key federal programs, disseminates information, develops and advances innovative policy, and highlights sound economic and environmental technologies and practices. The Northeast Midwest Institute is a one of a kind policy center as a result of its ties to Congress through the Northeast-Midwest Congressional and Senate Coalitions. To learn more about The Northeast Midwest Institute please explore the new website:

About Blue Water Media
Blue Water Media is a leading Washington D.C. based web design agency offering an array of design services including print, brand identity and web design. Blue Water Media has been providing unbeatable service to businesses in the Washington DC metro area and beyond for nearly a decade. Blue Water Media's superb track record of creating effective websites establishes it as a leader in the industry. For more information, please visit:


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Rebecca Rubin
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