AT&T Event Recap

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B2B Soft's Wireless Standard Excels at AT&T's EXCELLerate '09 Northeastern Trade Show

B2B Soft, a business-to-business software solutions company specializing in retail management platforms for the wireless/cellular retail industry, announced its participation in AT&T's Northeastern Regional Agent Rally, EXCELLerate '09. AT&T partners, vendors, and wireless agents from across the region were on hand to see the latest products and services on exhibit at the July 15th and 16th trade show and conference held in Florham Park, New Jersey.

B2B Soft met with its AT&T agents as well as other prospective clients at the event where it showcased the capabilities of its retail management platform, Wireless Standard. "AT&T has recognized the importance of our solution for its agent channel and invited us to demonstrate some of the advantages Wireless Standard can provide in terms of streamlining and simplifying daily operations," says Cliff Skene, B2B Soft Senior Business Development Executive. "We were delighted to attend the show. It gave us the opportunity to connect with our AT&T agents in the Northeast and to hear what their needs are and how we can continue to successfully address them."

B2B Soft showcased its activation integration via AT&T's POS 2 feature with which agents can instantly download vital information concerning phone features, rate plans, IMEI's, SIM cards, mobile numbers, add-ons, and specs, directly at the point of sale during phone activation. The process is responsible for sharply cutting down on fraud and errors in addition to reducing activation and transaction times. An automated bill payment system was another carrier specific feature that B2B Soft highlighted at the event. The system's seamless integration with AT&T partner TIO Networks ensures that the billing process is accurate and efficient.

Compensation reconciliation is another feature that AT&T agents found favor with.

"Simplifying tracking and reporting of sales and commissions is just another way that using Wireless Standard makes life so much easier for us ," says Jeff Wong, the owner of One Tel Communications. One Tel Wireless was the recent winner of the Highest Feature Attachment per Opportunity in the New York Market award. "With Wireless Standard we can quickly monitor, track, report, and respond to everything, from inventory and sales, to commissions, plans, features, add ons--you name it. With so many automated, customized, and streamlined functions that are expressly built to handle the way we do business, we're able to concentrate on our customers and their needs, not on the process. I definitely feel that Wireless Standard has greatly contributed to our success."

About B2B Soft
B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at http://www.b2bsoft.com.

About Wireless Standard
B2B Soft's base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available--Microsoft's .NETâ„¢ enterprise-level technology. Wireless Standard was designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
http://www.wirelessstandard.com

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T|DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at http://www.facebook.com/ATT to discover more about our consumer and wireless services or at http://www.facebook.com/ATTSmallBiz to discover more about our small business services

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GARY KHABINSKI

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