Cheshire, England (PRWEB) July 23, 2009
SEO is big business, and it is getting bigger, recent articles have suggested sharp growth within the SEO projected in the coming years, however as more and more companies look to SEO agencies, the industry must look at the changes in search engine algorithms and the methods applied in an attempt to get those all important listings.
More and more websites are being noticed as having been optimised by agencies. At SEO Consult, an agency truly passionate about Search Engine Optimisation, the team like to analyse not only what competitors do, but also the search engines and how they adapt to the methods used to gain rankings.
Many of the old techniques used for SEO are only causing rankings to drop or vanish from the search results, why? As technology develops in the world, so of course are search engines, the aim of a search engine is to provide the most relevant results to the end user, hence sites that have had SEO done to them in an attempt to gain higher rankings poorly are now being identified.
No longer are these the days where changing the meta tags, lumping a load of content onto the site and sitting back for the results to come means success, the search engines are picking up the obvious quick win methods and sites are being penalised for using them.
SEO is long term, some of SEO COnsult's recommendations for long term SEO strategy are detailed below, these are methods, not to get quick wins for rankings for the purposes of Search Engine Optimization, but to build authority and understand how to target visitors correctly, if visitors find a website or pages relevant, so will the search engines:
Strategy: Form a solid SEO strategy, complete keyword research, look at long and short tail keywords and identify all the pages in the site that will be most relevant for the visitors searching these keywords to land, keyword tools or existing PPC data usually gives a good guide regarding suggestions.
Structure: Make sure the website has a good structure, in particular make sure relevant pages are created for sets of target keywords, ensure meta tags are optimised correctly so users understand what each page has to offer, and ensure the URL structure is good, if the description of your page can be placed within your URL structure this will also add benefit to the end user.
Content: Create good content for the website, do not just create a paragraph with keywords in lots of times, this is known as keyword spamming, write a good piece of content for each page, explaining about the company, what it offers and any unique selling points.
Authority: When on page work is 100%complete, building authority is important, this is not about just getting links, it is about ensuring the web knows about a site and business, build the brand and build on what is offered, there are a number of methods that can be used, these include; Articles & Article Submissions, Directory Submissions, Blogs, Banner & Link Advertising, Press Releases are among just a few.
Off Page SEO is about building authority, showing the search engines that a business is an important player within an industry, not just about how many inks are present.
Think carefully about ensuring the site targets its visitors, and have an overall strategy with a good mix.
Measure what the site does, review traffic and rankings, use Analytics to review on site data and make tweaks to maximise SEO success.
Finally, if a website needs help, there are many good SEO agencies, SEO Consult is ranked the UK's number 1 SEO Company by UK.TOPSEOS.com, established in 2003, and have a proven track record of achieving results when it comes to online marketing, for more information or a Free SEO Analysis Contact or Call 0845 205 0292.
About SEO Consult:-
SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including Pay Per Click (PPC) Campaigns, Content and Banner Advertising, Search Engine Optimisation, Affiliate Marketing, Shopping Feeds, Website Design and Development, E-Mail Marketing and Online PR. With over 35 Staff in Cheshire and London, Click Consult has over 200 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau, SEOCertification.org and TopSEOs.com.