Elmwood Park, NJ (PRWEB) July 23, 2009
The Food Institute will present a 60-minute webcast on which in-store and out-of-store elements most influence brand perception and purchase behavior.
Miller Zell, a consulting firm specializing in marketing insights, research & analysis, surveyed 999 shoppers to understand which in-store and out-of-store elements most influence brand perception and purchase behavior. In today's economic climate, retailers and manufacturers cannot rely on rote routines to motivate shoppers to buy. They must understand the core sensibilities of shoppers and engage them based on their own predispositions.
This webinar will examine the data gathered through that research and provide guidance in how to more effectively target food and beverage shoppers in the grocery and mass channels by using the store as a valuable media.
Leading the discussion will be Curt Johnson, Senior Vice President for Miller Zell's Consumer Goods Division. Mr. Johnson is responsible for managing the activities of several consumer goods clients including Hershey's, Coca-Cola, Unilever, Johnson & Johnson, Crayola and Kraft Foods. Brian Todd, President of The Food Institute, will moderate this session.
Be sure to register for this exciting webinar designed to give you the most recent information on consumer influences in today's stressed economy. The session will be held on Thursday, August 6th from Noon to 1:00pm (EDT). For more information or to register, contact Sue Antista at 201-791-5570, EXT. 12. You can register at http://www.foodinstitute.com/marketing.cfm.