Jakarta, Indonesia (PRWEB) July 23, 2009
In March this year, the company commenced full-service operations in the fourth most populous country in the world. Shares Mr. Teju Harjono, Executive Director - Operations, MMRSS, Indonesia, "I am thrilled to be associated with a brand like Majestic MRSS, whose growth in the region has been nothing short of spectacular. I hope to catalyze the growth of the Indonesian operations & work closely with my colleagues in other APAC offices across the region." Prior to this, Teju had been associated with the Indonesian operations of one of the largest FMCG companies in the region.
Majestic Market Research currently employs 20 people in their Jakarta office. Like their other offices, the company has set up a state-of-the-art qualitative research facility in Indonesia as well. The facility is equipped with high-end technologies including FocusVision & one-way mirror viewing, making them the first and only providers of focus vision services in Indonesia.
One-way mirror is a Global standard tool of qualitative research in focus groups & has proved an excellent tool to gain insights into consumer behaviour. It permits the researcher to view uninhibited reactions of participants through a one-way mirror. This way, the researcher gets to understand exactly how people interact with his/ her product, and how potential customers respond to the product when presented with it.
One-way mirror is one of the many tools of qualitative research. Qualitative research is considered among the best ways to gauge consumer responses and gather perceptions & opinions. Majestic Market Research offers the widest possible choice of qualitative research services, through which their clients get answers to such important questions as: 'Why is one product preferred over another?', 'Why do consumers look for certain features in a product?', 'Why are some advertising campaigns more effective than others?'
Raj Sharma, Co-Founder & President of Majestic MRSS says "Majestic MRSS' Qualitative Practice ( mQLTM ) perfect tools for manufacturers, marketers & organizations to help them make an impact in any market, especially one as diverse as Indonesia". Indonesia's ethnically, linguistically & religiously diverse consumer base proves challenging to most marketers, which is where Majestic MRSS intends to make a difference."
About Majestic MRSS:
Since inception 14 years ago, Majestic MRSS has evolved to become Asia's largest independent full-service market research firm, specializing in multi-country market research. To date, MMRSS has worked with clients not limited but in diverse industries from advertising agencies, healthcare and pharmaceutical companies, FMCG/CPG companies, retail companies, automotive companies, telecom service providers, media companies, governments, cooperatives, consumer durables, banking, insurance and finance companies, technology companies and also in many other diverse industries.
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