Chicago, IL (PRWEB) July 27, 2009
Tribune Media Services (TMS) today announced that it will expand its partnership with Cars.com to offer newspapers and their websites enhanced special-interest features from the leading destination site for car shoppers. The content, along with customized design services for newspaper auto sections, will be made available through TMS Specialty Product's e-commerce content service at http://www.tmsspecialtyproducts.com, where publishers can preview and download this material.
Newspapers and their websites will be gearing up for an increase in car shoppers looking for purchasing guidance, thanks to the recently passed "Cash for Clunkers" bill. At the end of July, this rebate program will put $3,500 to $4,500 in the pockets of about 250,000 people trading in older gas guzzlers for new, more environmentally friendly vehicles, and Cars.com content can help provide the insight they'll need to make smarter purchases.
"Cars.com has an editorial staff dedicated to providing the most comprehensive content to help consumers become more confident car shoppers," said Cars.com Editor in Chief Patrick Olsen. "We have a wide variety of content to help support a publisher's automotive coverage."
"Cars.com is the best automotive content brand in the business," said Mary Elson, Managing Editor at TMS. "Their experts and range of Q & A's, stories and visuals will give publishers everything they need to produce helpful reader guides while bringing local car dealers into the page or section."
Each week, TMS will deliver five to eight Cars.com stories on trends and reviews of new cars and trucks, as well as a series of special-interest features: Ask.Cars.com, a Q & A column from Cars.com experts; MotherProof, Kristin Varela and her team of reviewers address the auto questions and concerns of women and mothers; Kicking Tires, Cars.com's rapid-fire updates on the industry's latest trends and pop-culture tie-ins; and Pick-upTrucks.com, a look at the popular world of pick-up trucks. In October, TMS will also release a Cars.com 2010 auto preview package.
Customers will have the choice of receiving the content as a weekly package or working with TMS Specialty Products to design a weekly or daily auto page, according to the newspaper's specifications.
The Chicago Tribune recently switched to the TMS distributed Cars.com package.
"Our transition to Cars.com content from our old vendor was seamless," said Norm Hull, Manager of Sales/Auto at the Chicago Tribune. "My 'special' content requests were no problem for TMS and each time they went out of their way to make sure we were completely happy."
About Tribune Media Services
Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. It distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its partnership with the McClatchy Company, TMS also markets news, photos, graphics and multimedia content to media clients worldwide through the McClatchy-Tribune Information Services (MCT). Headquartered in Chicago, with offices in Los Angeles, Queensbury, N.Y., Dallas, Milwaukee, Amsterdam, London, Amman (Jordan) and Hong Kong, TMS is a subsidiary of Tribune Company. For more information about TMS and its products and services, visit http://www.tmsfeatures.com
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).
Managing Editor, TMS