Atlanta, GA (PRWEB) July 28, 2009
BrightWave Marketing, Inc. an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs, has been selected by iFLOOR as its first email marketing partner and agency of record. iFLOOR has been a 3 time Inc. 500 winner and has made the Internet Retailer Top 500 websites more than 5 years running among numerous other awards for service, growth and innovation. iFLOOR.com focuses on hardwood, laminate, cork and bamboo flooring as well as area rugs and carpets and other innovative flooring products.
Atlanta-based BrightWave Marketing (http://www.BrightWaveMarketing.com) will manage and optimize iFLOOR's email marketing programs designed to raise product and brand awareness while also driving leads and sales. Additionally, BrightWave Marketing will create and launch an email newsletter highlighting benefits of iFLOOR's many products and develop a lead cycle program focusing on converting web site prospects. The appointment is effective immediately.
"With the new ownership at iFLOOR.com a new era begins for our company after 10 years in the eCommerce space. And with this important milestone we really wanted the right partner to help us communicate with the hundreds of thousands of customers we have served. BrightWave Marketing was the right choice and their experience in this important specialty of email communication is unparalleled" said Jeff Lindsey, Director of Sales at iFLOOR.
"iFLOOR was America's first, leading and largest online flooring company and we intend to work with them to ensure they continue to grow and serve their customers through efficient and helpful digital communications " said Simms Jenkins, CEO of BrightWave Marketing. "BrightWave Marketing is excited about our partnership with iFLOOR as well as developing innovative and measurable ways to drive sales and grow the brand."
About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in the strategic optimization of email marketing and digital targeted messaging programs. BrightWave Marketing focuses on creating and managing exceptional digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including California Casualty, Chick-fil-A, CoreNet Global, iFLOOR, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.
Since 1998, iFLOOR.com has been the America's largest online flooring retailer, offering over 60,000 products including hardwood, laminate, bamboo, and cork flooring. After making history in 1998 by becoming the first online flooring retailer, iFLOOR.com did it again in June 2006, becoming the first ever retailer to sell flooring installation online. The iFLOOR.com installation service now reaches major metro areas across the country.
With headquarters in Seattle, Washington, iFLOOR.com is the largest online flooring retailer according to Internet Retailer Magazine, and was named one of the fastest growing private companies in the United States for the three years by Inc. Magazine.
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