Taubman Centers' "Yearbook Yourself" Web Site Is New and Improved for Back-To-School Shopping

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National mall owner brings back popular Web site that also offers retailer discounts

We are excited to introduce Yearbook Yourself 2009. People will find it even more fun to use and even easier to share with friends, and they'll find great back-to-school shopping deals when they click through to our stores.

Those wondering about themselves as the high school prom queens, chess club champs or a variety of other personas they might have been, while sporting various fashions and hairdos through the ages, can look forward to the launch of http://www.YearbookYourself.com, Taubman Centers' award-winning online campaign that returns for a second year in time for back-to-school shopping.

This year the Web site offers numerous fun enhancements including Facebook integration that allows you to post your photo directly to your profile gallery, along with back-to-school discounts from a variety of retailers at Taubman malls across the country.

Developed and produced with the help of Minneapolis-based ad agency Colle+McVoy, the "Yearbook Yourself" campaign was an instant hit when it launched last fall. More than 15,000,000 visitors to the site uploaded photos in order to see themselves in vintage hairdos and outfits spanning more than five decades. Once "yearbooked," they sent their photos across the Internet, inspiring a contagious chain of fun that also sparked interest in current fashions featured at Taubman's shopping centers and stores.

"Yearbook Yourself" recently won the coveted People's Voice Award in the 13th Annual Webby Awards, the leading international award program honoring excellence on the Internet.

"More than 780,000 people have signed up to be e-mailed when the new site launches," says Glenda Cole, Regional Marketing & Sponsorship Director for Taubman, which owns and/or operates 24 major shopping centers across the U.S. "We are excited to introduce Yearbook Yourself 2009. People will find it even more fun to use and even easier to share with friends, and they'll find great back-to-school shopping deals when they click through to our stores."

Visitors to the new YearbookYourself.com will discover new templates for fashions and hairstyles, from mullets to dreadlocks, along with improved functionality and the ability to fine-tune details such as skin tone and photo orientation. You can "Yearbook" your friends as well this year: couples and groups can go sporty, rock 'n roll, geeky and a variety of other looks through the decades, then photos can be saved, printed or posted directly to users' Facebook profiles and shared with friends.

In addition to the sheer fun, YearbookYourself.com offers fashion tips and trends and highlights retailers at the nearest Taubman shopping center offering today's hottest looks and special deals for back-to-school shopping.

The site launched today and will remain active through fall of this year.

Taubman Centers (NYSE: TCO) is a real estate investment trust engaged in the development and management of regional and super regional shopping centers. Taubman's 24 U.S. owned and/or managed properties, the most productive in the industry, serve major markets from coast to coast. The company's Taubman Asia subsidiary is working on retail projects in Macao, China and Incheon, South Korea. Taubman Centers is headquartered in Bloomfield Hills, Michigan. For more information about Taubman, visit http://www.taubman.com.

CONTACT:    
Karen MacDonald
Director, Communications
Taubman
248-258-7469

For ease of use, references in this press release to "Taubman Centers," "Taubman," or the "company" mean Taubman Centers, Inc. or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management's current views with respect to future events and financial performance. Actual results may differ materially from those expected because of various risks and uncertainties, including, but not limited to the ongoing U.S. recession, the existing global credit and financial crisis and other changes in general economic and real estate conditions, changes in the interest rate environment and the availability of financing, and adverse changes in the retail industry. Other risks and uncertainties are discussed in the company's filings with the Securities and Exchange Commission including its most recent Annual Report on Form 10-K.

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