New Interactive Media Company to Become the Market Maker of the $250 Billion Gift Card Industry--Premiers This September On and Offline

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Innovators and Inventors Team to Form Intertainment Broadcasting Corporation - Enables Viewers and Advertisers to Profit from an Entirely New Platform in Commerce and Entertainment

IBC is looking to create a new interactive platform that is the intersection of commerce and entertainment delivering new forms of value for consumers and advertisers.

Today Dr. James Yoh and Henry Cai announce the incorporation of Intertainment Broadcasting Corporation - IBC, http://www.ibc.tv -- at their headquarters on Research Drive in Irvine, California. This team of entrepreneurs and IT innovators will deliver live and interactive programming via TV and Internet, nationwide, through their partnership with a leading cable and satellite company in the U.S., beginning September 2009.

IBC has filed two preliminary patents, including the technology to allow viewers to immediately purchase gift cards in real-time. The industries of the gift card companies are woven into the topics of conversation shows.

"IBC is creating a revolution in television and new media commerce leveraging the Internet and the most popular new gift form - the Gift Card," IBC Chairman and Co-Founder Dr. James Yoh stated.

IBC is backed by technology-driven investors who believe that television will evolve beyond its current capabilities. The pioneers behind this new platform spent more than five years researching and developing the technology, and securing the right talent, to create the innovation that sets IBC years ahead of traditional broadcast networks.

Henry Cai, IBC Co-Founder and CEO states, "IBC is looking to create a new interactive platform that is the intersection of commerce and entertainment delivering new forms of value for consumers and advertisers." Cai continues to say, "There has been much talk around the traditional TV advertising sponsored revenue model dying. What we have created will become the new vehicle in media and brings great value to all involved."

The company is backed by The Musser Group. The Musser Group Founder and CEO Warren V. "Pete" Musser was the founding investor behind behemoths QVC and Comcast, and their Managing Director Michael M. Carter serves on the board of directors of IBC and is a strategic advisor to the management team.

IBC has hired a team of seasoned industry professionals in family programming, production and advertising sales. This team offers experience from networks such as The Disney Channel, ABC, TNT and the Lifetime and Travel Channels. The marketing team has deep branding expertise from Calvin Klein, Liz Clairborne and Emeril Lagasse.

More About IBC:

IBC is the first and leading Market Maker in the Gift Card industry by providing Inter-Tainment that is the intersection of TV and the Internet through commerce. Upon its September 2009 launch, the company will broadcast six hours of live TV a day to more than 96 million potential homes across the United States. Additionally, through its online presence at chaseit.tv and iBC.tv the company will allow consumers to purchase gift cards 24 hours a day, and share the experience of winning with the consumer. The company is backed by leading entrepreneurs in the TV, IT Systems and online retailing space along with their financial sponsor The Musser Group, the founding investor of QVC.

FOR MORE INFORMATION CONTACT:

Karen Gleason
Going Global Communications
(949) 481-1057

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Karen Gleason

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