Edmonton's Fringe Theatre Adventures to Launch Global Social Media Strategy

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One of the world's largest Fringe theatre festivals will for the first time be engaging social media for the purposes of driving awareness about Edmonton, Alberta as a tourist destination and to communicate about the richness of the festival itself to the rest of the world. fusedlogic inc., a social media engagement company will employ methodologies and concepts unique to the festival scene to accomplish these objectives.

We know that fusedlogic's excellent connection into the social web world will take full advantage of the excitement of the festival, promoting the on-site excitement to the on-line networking and viral opportunities

Fringe Theatre Adventures, producers of North America's oldest Fringe Festival have brought in one of Canada's leading social media engagement firms, fusedlogic inc., for the 2009 Fringe Festival. The two organizations are excited about working together to draw more global attention to North America's largest Fringe Festival.

The work performed within social media by fusedlogic inc. will be a part of Industry Canada's Marquee Tourism Events Program. Its purpose is to increase awareness about the Edmonton Fringe Festival internationally, as well as, to increase tourism from regions outside of Alberta and Canada.

Founded in 1982, the Edmonton Fringe Theatre Festival regularly sees more than 500,000 Canadian and international visitors entertained by over one thousand performances over eleven days of the festival.

"We believe social media to be the perfect environment to describe why Edmonton is such a fantastic tourist destination. Specifically, it will allow us to share with the world why the Edmonton Fringe Festival is such an amazing event and well worth experiencing in person," says fusedlogic inc. CEO Walter Schwabe. "Also as part of this project, we will encourage and enable Edmontonians to share with theatre-goers in places like Edinburgh, Scotland as to why everyone should consider Edmonton's Fringe."

"We know that fusedlogic's excellent connection into the social web world will take full advantage of the excitement of the festival, promoting the on-site excitement to the on-line networking and viral opportunities," says Fringe Executive Director Julian Mayne. "What a great addition to a festival that has been pushing the boundaries of human communication for 28 years."

More information:
This year's Fringe Festival is taking place from August 13 to August 23 in its usual area around the Transalta Arts Barns. Tickets for Fringe performances can be purchased online or in person at the Transalta Arts Barns anytime after July 28.

Fusedlogic is one of Canada's leading social media engagement and Web 2.0 strategy firms. Based in Sherwood Park, Alberta just outside Edmonton, fusedlogic has operated since 2000. Their goal is to effectively engage the online community using social media and other Web 2.0 technologies.

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Walter Schwabe

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