Leading Independent Analyst Firm States Silver Creek Systems Holds A Virtual Monopoly In Delivering Advanced Product Data Quality Capabilities

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Report recognizes Silver Creek Systems' product data quality market leadership.

The Forrester report recognizes what many of our customers and partners have experienced -- that there are significant challenges in governing product data and that our break-through semantic technology easily overcomes those challenges

Silver Creek Systems®, the pioneer and leader in automated Data Mastering, announced today that in a July 2009 report titled, It's Time to Revisit Product Information Management from Forrester Research, Inc., author Rob Karel recognizes the value the company delivers stating, "While Silver Creek is a relatively small private company, Forrester believes Silver Creek Systems holds a virtual monopoly in delivering advanced product data quality capabilities."

Karel continued, "Silver Creek Systems is the one vendor that plays a very unique role in what it refers to as 'product data mastering' space, and holds a major influence across many PIM and MDM solution providers…While other (data quality vendors) support product data quality to some extent, none offers the same breadth of built-in capabilities and workflows that Silver Creek System has developed to support the unique and complex challenges associated with product data."

"The Forrester report recognizes what many of our customers and partners have experienced -- that there are significant challenges in governing product data and that our break-through semantic technology easily overcomes those challenges," stated Barbara Mowry, president and CEO of Silver Creek Systems. "This recognition continues to reflect the uniqueness of our DataLens™ System and emphasizes the importance of governing data quality effectively in many business processes and in many industries."

The Silver Creek's DataLens System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes. Semantic recognition identifies and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards. This approach has been proven to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.

About Silver Creek Systems:
Silver Creek Systems' automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens™ System uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source - reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit http://www.silvercreeksystems.com.

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc. Other names may be trademarks of their respective owners.

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