'Who is the Fairest of Them All?'... Baileys Irish Cream Launches Search for Finest Dairy Cow in the Land

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Details of an Irish beauty pageant with a difference were announced at the global headquarters of Baileys® Irish Cream in Dublin recently. But unlike 'Miss Ireland', these beauty queens are of a four-legged kind.The groomed and pampered bovine contestants will wear their county sashes with pride as they are paraded in front of judges for a chance to win the Baileys® Irish Champion Cow accolade at the Virginia Agricultural Show, which takes place next month in the heart of some of Ireland's most scenic farmland. Each year, thousands of spectators descend upon the little village of Virginia in County Cavan to watch the event which is co-sponsored by Baileys and its cream supplier Glanbia.

Moove Over Miss Ireland: Baileys announce beauty pageant with a difference. Pictured is Miss Ireland Sinead Noonan with pedigree Holstein Friesian, Cannonstown Custeau Sharon

For all their hard work in the making of Baileys' quality cream ingredient, it makes perfect sense that the world's no. 1 liqueur should recognize and reward the fairest of them all

Over 30 Holstein Friesian beauties from all over the island of Ireland will be making their way to the little village of Virginia in Country Cavan, set in the heart of Ireland's farmland, for a chance to win the Baileys Irish Champion Cow contest, a event which attracts an €8,000 prize fund and thousands of spectators every year. Superior milk production is a must for short-listing but final judgment on the day of the event will be on looks alone with marks going for shapely legs, an elegant neck, good-shaped back and nice udders. 275 million litres of milk a year from over 40,000 Irish cows across 1,400 farms is needed to make Baileys®. Together, they contribute to the 2,300 glasses of Baileys® that are drunk every minute of every day across 130 countries and this prestigious event is only open to the best bred 'supermilkers' amongst them, that is cows producing over 11,000 litres of milk a year. "For all their hard work in the making of Baileys' quality cream ingredient, it makes perfect sense that the world's no. 1 liqueur should recognize and reward the fairest of them all," explains Competition Director, Brendan Smyth.

But of course its not just about looks but good breeding too and that is serious business in the dairy industry where the competition is widely acknowledged in agricultural circles as one of the most prestigious dairy livestock competitions in Ireland: "For breeders, winning the 'Baileys®' is like having a horse win at the Derby," continued Brendan Smyth.

Enjoy Baileys® sensibly.

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Michele Filippi
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