National Tequila Day Sets Global Expansion In Motion For Award Winning Spirit

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With the global launch in Canada set for National Tequila Day on July 24th, the kick off of the expanded partnership with Republic National Distributing Company across Texas, and recent addition of the gold medal at the 2009 San Francisco Spirit Competition's to their collection, it is safe to say that the CRUZ del Sol Tequila (CRUZ Tequila) family is enjoying another productive year.

Remaining focused on delivering the best spirit possible and signing on with top distributors has been the key to our success

July 22, 2009 - With the global launch in Canada set for National Tequila Day on July 24th, the kick off of the expanded partnership with Republic National Distributing Company across Texas, and recent addition of the gold medal at the 2009 San Francisco Spirit Competition's to their collection, it is safe to say that the CRUZ del Sol Tequila (CRUZ Tequila) family is enjoying another productive year.

"Remaining focused on delivering the best spirit possible and signing on with top distributors has been the key to our success," remarks Joseph Pep Katcher, President of CRUZ Tequila. "Despite this simple statement our leadership team receives many inquiries asking how spirit producers and distributors pick the best partners to ensure global product expansions are successful in today's economy." In response, CRUZ Tequila interviewed their distribution partners to get candid answers and have included highlights that follow. "Canadians have not had the pleasure of experiencing the sophisticated taste profile that CRUZ Tequila possesses," states Paul Charabin, General Manager of PB Beverages. "Knowing our market, discovering the research that went into the making of their hand crafted reposado, and tasting the results, has made CRUZ a strategic and timely addition to our portfolio."

From the domestic market, our partners at Republic National Distributing Company continue to give us positive feedback as we move through the southwest," adds Todd Nelson, Vice President of CRUZ Tequila. "They have been pleased with our integrated programs that include in-store cocktail demonstrations and tastings, several signage platforms, a growing social media presence, and targeted advertising with unique drink recipes. In a nutshell, our program goals are meant to introduce shoppers to the versatility of our award winning spirit, so that they can enjoy bringing back an authentic cocktail culture."

About PB Beverages
PB Beverages has become Canada's leading wine and spirits agency within the last 19 years. In addition, their national brand management and recognized sales team's has a global reach that allows them to easily adapt in-house best practices to the rapidly changing liquor industry of today. Headquartered in Alberta, the leadership remains client-focused and also delivers unequaled value to their partners with international brands that include: wines, gins, tequilas, rums, vodkas, absinthe, ryes and more. To explore their site and discover each of PB Beverages international brands please visit: http://www.pbbeverages.com

About CRUZ Tequila
CRUZ del Sol Tequila is the award-winning, flagship brand of Los Diablos International which is headquartered in Scottsdale Arizona. The recognized principals of the company have a combined 53 years of global business experience that is focused on redefining the ultra premium tequila market. As part of their commitment to give back to their community, CRUZ was proud to be a part of the Emerging Business Program for the Super Bowl XLII host committee. Most recently, the company has captured the 2009 gold medal in the San Francisco World Spirit Competition, received a national 2009 mobile marketing award and has been featured in BizAZ, Business Gazette, Jeunes Restaurateurs d'Europe, Phoenix Business Journal, Phoenix Magazine, The Republic newspapers, Scottsdale Magazine, State Press, and Wine & Spirits Daily along with other leading industry publications. In addition, CRUZ continues to takes an active role in contributing to quality non-profit organizations and donated to more than 20 charitable organizations in 2009. Globally, the company proudly donates seven percent of its profits to various national and international charities and strongly supports sustainability by using only eco-friendly recycled materials in its product packaging.

To learn more about CRUZ Tequila's new markets in Texas please follow this video link: http://www.youtube.com/watch?v=sul1fbF42aI

For more insight into their international launch, and quest to redefine the ultra premium tequila market with their innovative spirit, please visit their website: http://www.cruztequila.com

CONTACT INFORMATION:
Todd Nelson, Vice President
CRUZ Tequila
V: 480.458.7487
Website: http://www.cruztequila.com

Kelly A. Isley, Partner
Corcoran Associates
Business Advisors & Public Relations
V: 480.814.7471
F: 480.998.9088
Website: http://www.corcoranassoc.biz
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