Digital Promo Pack™ Offers Retailers Range of Personalized Incentives to Drive Back-to-School, Holiday Sales

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Turnkey Promo Pack, Provided by Seattle-Based Digital Promotions and e-Marketing Firm RC Strategies Group, Provides Retailers Choice of Music Downloads, Audiobooks, Personalized Electronics Covers, Ringtones and Online Instant Win Games.

Instant Win Mystery Card, one of several digital incentive promotions offered by RC Stategies Group

What makes digital promotions so powerful is that they are inexpensive and quick to implement, cost virtually nothing to deliver, and can be personalized to the unique tastes of the recipient - making them ideal for almost every application.

To help retailers drive traffic and boost sales this fall shopping season, Digital Promotions and e-Marketing Firm RC Strategies Group has launched Digital Promo Pack, a suite of customizable, turnkey digital incentives that offers something for every demographic.

Digital Promo Pack™, which includes digital promotions ranging from music downloads and audiobooks, to personalized cell phone and laptop covers, provides both online and brick and mortar retailers with powerful, easy-to-implement promotions that harness the power of the Internet and the universal appeal of digital entertainment to incent customers and motivate them to act.

"In today's tough economy, engaging customers in a personalized way and rewarding them for their business is key to any successful sales strategy," notes Ingrid Ricks, Principal of RC Strategies Group. "What makes digital promotions so powerful is that they are inexpensive and quick to implement, cost virtually nothing to deliver, and can be personalized to the unique tastes of the recipient - making them ideal for almost every application."

All of the digital incentives featured in the Digital Promo Pack™ are delivered through a promo code and URL that can be distributed through a customized four-color card featuring the retailer's logo and branding, or disseminated virtually via email. Because they must be redeemed online, they can also be used to drive customers to the retailer's web site to cross-sell other products, or to a short online survey to capture valuable data for ongoing marketing efforts.

"Online marketing has emerged as a bright spot in today's economy because it's cost effective, it's instant and it enables businesses to connect with customers in a personal way," notes Ricks, whose company also helps retailers incorporate ongoing e-marketing strategies such as e-newsletters and blogs. "With our Digital Promo Pack™, retailers can select the digital incentive that best targets their unique customer base and we do the rest - from issuing promo codes, to branding and card printing, to fulfillment and support."

About RC Strategies Group

Since 2003, RC Strategies Group has helped businesses increase sales and build customer relationships through digital promotions and e-marketing strategies.

RC Strategies Group, a digital promotions and e-marketing firm headquartered in Seattle, combines digital promotions, online marketing, public relations and social media strategies to provide clients with the complete solution they need to drive the results they want. For more information, visit: http://www.rcstrategiesgroup.com or call: 425-281-0415.

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