They are popular with marketers and business owners because they have been proven to improve advertising responsive rates so businesses that advertise find that they add a great deal of improvement
Australia (PRWEB) July 25, 2009
In a racing first, punters are being urged to vote for the latest legend to join Phar Lap and Bart Cummings in the 2009 Australian Racing Hall of Fame.
Punters can add their vote by texting or calling 1300 MYLEGEND for the cost of a local call or SMS message.
The four final contenders are Carbine, Makybe Diva, Scobie Breasley and Tommy Smith. The winner of the event will be announced at Australian racing's night of nights to be held at Palladium at Crown Casino on 31st of August.
"Everyone should get involved," says 1300 Australia CEO Gavin Scholes, the company that provided the 1300 MYLEGEND phone word to enable the voting. "Every vote counts towards the winner, whether you SMS your choice to our phoneword or dial it, plus there's a chance you'll win a $1000 cash prize."
Induction into the Australian Racing Hall of Fame is the industry's highest accolade and categories include horses, jockeys, trainers and others associated with the industry. Voting has never been opened up to the public before.
Since its beginnings in 2001, the inductees have read like an Australian who's who of racing. They include Carbine, Phar Lap, Kingston Town, Bart Cummings, Colin Hayes, Tommy Smith, Scobie Breasley, Roy Higgins, George Moore, Bill Collins, Chester Manifold and Banjo Patterson.
In 2007, Phar Lap became the first to be elevated to the status of Legend, followed by Bart Cummings in 2008.
To enter, voters need to dial 1300 MYLEGEND using their alpha-numeric phone pad on their landline or mobile phone.
"Racing Victoria is using our Phone Word because it is easier for everyone to remember a word rather than a phone number," says Scholes. "And voters can SMS text or dial 1300 MyLegend, when dialling you can listen to Bart Cummings answer your call."
1300 Australia is Australia's largest provider of Phone Words and Phone Names. There are more than 20,000 businesses of all sizes and across all different industries that have secured a Phone Word to make their advertising more effective.
"They are popular with marketers and business owners because they have been proven to improve advertising responsive rates so businesses that advertise find that they add a great deal of improvement," says Scholes.