Business Planning For Nonprofits: MissionWise® Hires Project Director For Bay Area Office

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MissionWise® announced that it has hired Crystal Vann Wallstrom as Project Director in its new Oakland, California office.

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MissionWise®, the consulting division of Comprehensive Health Education Foundation (C.H.E.F.®) that helps nonprofits, philanthropies, and other health and human service organizations become stronger and more sustainable in their efforts to eliminate health inequities, announced that it has hired Crystal Vann Wallstrom as Project Director in its new Oakland, California office. In this position, Vann Wallstrom is responsible for providing strategic and business planning consultation and training to client organizations, and also assists in identifying, managing and maximizing the impact of partnership relationships and programs with knowledge and other social sector partners.

With more than ten years of experience in brand development, management, strategy, and research and analysis for Fortune 500 clients and nonprofit organizations, Vann Wallstrom brings a wealth of professional experience to the MissionWise team. Prior to joining MissionWise, she was employed by Landor Associates in San Francisco, one of the world's leading strategic brand consulting and design firms. While at Landor, Vann Wallstrom contributed to the development, implementation, and management of brand strategies for a number of for-profit and nonprofit organizations in an effort to help them achieve their goals.

According to Larry Clark, C.H.E.F.'s President and Chief Executive Officer, "We are delighted that Crystal has joined MissionWise as the latest member of our growing team in the San Francisco Bay area. As we continue to expand our practice and provide consulting services to help nonprofits build capacity and increase their long-term sustainability, Crystal will provide the discipline, business acumen, and entrepreneurial spirit needed for continued success. We look forward to her contributions as MissionWise seeks ways to better serve our current markets, identify opportunities to reach new ones, and continue to support our mission."

Vann Wallstrom received her Bachelor of Arts degree from Northeastern State University in Oklahoma, and her Masters Degree in Nonprofit Administration from the University of San Francisco.

About MissionWise®

MissionWise® helps health and human service foundations, their grantees, and other nonprofits build organizational capacity and long-term sustainability through business planning. Their work is predicated on the notion that nonprofits will have a greater likelihood of achieving their mission and financial bottom lines if they have a strong business plan and diverse revenue base. With offices in Seattle, Washington and Oakland, California, its diverse roster of clients include the Robert Wood Johnson Foundation, The California Endowment, The Dibble Institute, Allegany Franciscan Ministries, Virginia Health Care Foundation (VHCF), Treatment Research Institute (TRI), Denver Harbor Clinic, Collaborative to Advance Funding in Palliative Care (CAFPAC), In SHAPE Program of Monadnock Family Services, Second Harvest Food Bank of Greater New Orleans and Acadiana, and many others. For information about MissionWise, please visit or call 1.800.323.2433.

About Comprehensive Health Education Foundation

Founded in 1974, Seattle-based Comprehensive Health Education Foundation (C.H.E.F.®) is a nationally known nonprofit organization whose mission is to promote health and quality of life through education. With a long history of innovation in bringing better health to individuals and communities, C.H.E.F.'s efforts today focus on eliminating health inequities through a powerful combination of advocacy, education, grant-making, partnerships, and consulting. Whether assisting organizations in becoming more effective advocates for change, or providing consulting to help organizations build their capacity to better deliver services and become more sustainable, C.H.E.F. brings together foundations, government, nonprofits, and coalitions to create a social movement to eliminate health inequities. For information about C.H.E.F., please visit or call 1.800.323.2433.

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