Askinosie Chocolate Store Opens in Singapore This Week--Askinosie Chocolate Satay Anyone?

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An Askinosie Chocolate branded store will open in the Great World City shopping center in Singapore this week. This is the first Askinosie Chocolate store to open outside of the original retail store at the factory location in Springfield, MO.

Askinosie Chocolate's distributor in Singapore, Trendspot, is opening an exclusive Askinosie Chocolate boutique in the Great World City shopping center in Singapore this week. The boutique carries all of the Askinosie Chocolate products and even displays some authentic items from the original Askinosie Chocolate store in Springfield, Missouri. The boutique is not a franchise but will be using the Askinosie Chocolate brand; this new store will be the Singaporean flagship. This is the first Askinosie Chocolate store other than the retail storefront at the factory location in Springfield, Missouri.

Trendspot had been distributing Askinosie Chocolate products in Singapore for over a year when owner, Benny Low, approached Shawn Askinosie, founder and chocolate maker, with the idea of opening an Askinosie Chocolate boutique. Low is most excited about being able to share "real dark chocolate" with the people of Singapore:

"Opening the Askinosie Chocolate boutique was just an 'I have to do it' sort of thing. In Singapore, we are pampered… very few people know the difference between traceable single origin and cocoa mass; very few people know there are poor cocoa farmers out there who are being exploited. But this chocolate is different-- it's the way dark chocolate should be. This is what I hope to share with chocolate lovers here: something of value and something meaningful."

Askinosie Chocolate is a small batch chocolate manufacturer located in Springfield, Missouri, sourcing 100% of their beans directly from the farmers. Shawn Askinosie, founder and chocolate maker (and frequent guest on Fox Business Network), travels to regions of Mexico, Ecuador and the Philippines to work directly with the farmers and source cocoa beans for his chocolate. This allows the chocolate to be traced to the source and labeled Authentic Single Origin Chocolate. It also enables Askinosie Chocolate to profit share with the farmers, giving them a Stake In the Outcome™. The Askinosie Chocolate mission is to serve their farmers, their neighborhood, their customers and each other; sharing the Askinosie Chocolate experience by leaving the world a better place than they found it.


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Kesha Alexander
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