Online Shopping First: Laguna Beach-Based Launches HD Video of Every New Clothing Item

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The latest feature on allows shopping online with HD video for each new item from the popular Laguna Beach store, elle H boutique (, enriching and streamlining the online shopping experience.

We appreciate the details and construction of each hand-picked item and don't want any of it to be lost in translation over the web.

For the past two years, Orange County locals and fashionable tourists alike have embraced elle H boutique (pronounced like 'L.H.') as the Laguna Beach destination for cutting-edge style with California ease. With the recent launch of their ecommerce site,, fashionistas across the country have been able to browse the elle H racks from the comfort of their own home. The user-friendly, sleek website now boasts instant HD video of each new item so that the complete shopping experience can be realized.

Co-owner and buyer Linda Hahn (the mom in the mother-daughter team) explains, "We appreciate the details and construction of each hand-picked item and don't want any of it to be lost in translation over the web." On, one click allows you to see firsthand the drape and movement of fabric and the 3-dimensional shape and fit of each garment without 'behind-the-scenes' cinching and pinching.

Savvy shoppers already appreciate other advanced features of the online boutique, streamlining and enhancing the shopping experience. is one of a rare breed of websites known as an RIA (Rich Interactive Application). Operating more like a desktop than a webpage, you never have to wait for a new page to load. Once the first and only page loads, you have speedy and friendly access to all the site has to offer. Without even having to click, a simple mouse hover provides both front and back images of the item, size availability, and price. Say good riddance to clicking and waiting for a new screen, only to discover the item is out of your price range and unavailable in your size, and usher in the days of watching a live model do a turn on a virtual runway in HD video. (Hint: resize the browser and the site will adjust to fit the space, so you don't miss a square inch of style!) is a Laguna Beach-based online boutique featuring contemporary clothing and accessories from both emerging designers and trusted favorites in a streamlined, cutting-edge shopping experience. From instant HD video of each item to details such as fabric content and care instructions, leads the pack in boutique shopping online.

A mother-daughter team, buyers Erica and Linda capture California ease with distinctive style from up-and-coming designers like Rory Beca, Sally Tseng, Dolan, Madison Marcus, Twinkle by Wenlan, Black Halo, and Geren Ford and classic contemporary lines like Nicole Miller, Cynthia Steffe, Three Dots, and Margaret O'Leary. Other favorites include leather and fleece outerwear by Mike & Chris and premium denim from Raven, Goldsign and James Jeans.

For further information and to view the HD video in action, please visit or contact Erica Hahn. New styles and video will be added weekly with the arrival of new merchandise.

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