Training that Works: Applying Neuroscience to Captivate Any Audience
St. Louis, MO (PRWEB) July 24, 2009
Studies show that the average human attention span, especially during the Internet age, is continually decreasing. In fact, some suggest that the attention span of most adults is no more than 10 minutes. Many companies focus huge amounts of time and resources on capturing the attention and mindshare of their consumers. But they take for granted the mindshare of their sales force by using traditional training methods that bombard learners with information they can't possibly retain. The downside is ineffective training for those responsible for communicating information about an organization's products and services to customers.
Brian Carlin, president of Maritz Learning, will present "Training that Works: Applying Neuroscience to Captivate Any Audience" during a free Webinar on Wednesday, July 29, 2009 from noon to 12:45 p.m. Central. In his presentation, Carlin will share the latest findings in neuroscience that can be applied to craft the shortest, most engaging paths to educate sales forces and channel partners.
This is a must-attend event for sales, marketing and training professionals to learn how training done well can be a tool for growth.
To attend this free Webcast, click here.
About Maritz Learning
Maritz Learning is a full-service learning and development agency that combines sound neuroscience-based instructional design with the creativity of an advertising agency. Maritz Learning's methodologies come to life in eLearning, virtual and live instructor-led training services, mobile training, electronic reinforcement campaigns, one-minute drills and simulations. The agency creates training for all audiences and specializes in sales force training for direct and channel partners, and customer experience improvement programs for corporate and channel-owned locations.
Maritz Learning is a wholly-owned subsidiary of Maritz, a sales and marketing services company, which helps organizations achieve their full potential through understanding, enabling and motivating employees, channel partners and customers.
For more information, visit maritz.com or contact us at 1-877-4MARITZ.