Smart Phone APPS: What Lies Ahead

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SALES-FAX NEWS reports on why iPhone APPS are so popular with advertisers.

Through a series of exclusive interviews with experts, leaders, and software developers, $ALE$-FAX NEWS explores the cutting edge of mobile marketing, iPhone applications or apps.

Today, the iPhone app is becoming the latest must have strategy in communicating with consumers via mobile devices, and by all accounts the fervor is only just beginning. Mike Wehrs, President and CEO of the Mobile Marketing Association tells $ALE$-FAX NEWS that the first question from a new client is: "How quickly can you get me an iPhone app?"

Elisa Hickey, a PR Specialist for Apple says that "Developers now have the incredible opportunity to reach more than 37 million iPhone and iPod touch users around the world." She adds that in nine months, one billion apps were downloaded.

According to various opinions from throughout the industry, the iPhone hardware and system requirements create a combination of unique ability and ease that appeal to programmers and app developers. Experts tell $ALE$-FAX NEWS the types of apps that brands like to use to connect with consumers, as well as warning of the risks that companies face in launching an app.

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Mary Ann Cavlin, Editorial Director
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