New LinkShare / Widgetbox Partnership Offers Easy, Creative Product Ad Customization

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Partnership allows LinkShare publishers to customize ad widgets, to drive revenue

Performance-based marketing programs offer retailers a chance to reach new audiences of online shoppers

Performance marketing industry leader LinkShare today announced a new partnership with Widgetbox, the leading self-service web widget platform, demonstrating the company's commitment to driving innovation and value for its expansive network of affiliates and merchants. As a result, LinkShare affiliates will be able to create custom, distributable money-making widgets that display products from their merchant partners - and can be virally shared on Facebook. This will help them easily and quickly connect with and inform online consumers in an engaging manner, in their effort to drive revenue on advertisers' sites.

The LinkShare widgets display targeted products from single or multiple advertisers, giving publishers the hottest and most valuable products in a single widget. The widgets are dynamically updated and feature the freshest, most popular products. Other custom features include: multiple tabs of product content, multiple product display modes, custom sizing and custom styles. The widgets are easily embedded onto websites, blogs, and social media sites - including Facebook.

"Performance-based marketing programs offer retailers a chance to reach new audiences of online shoppers," said Jonathan Levine, co-president, LinkShare. "We are constantly looking for innovative, user-friendly ways to help members of our network achieve this goal. LinkShare's partnership with Widgetbox allows us to offer our network of affiliates an easy, valuable tool that will help them engage consumers."

LinkShare recently unveiled the company's new mantra of "easy, fast, open" - its commitment to offering technologies that are easy-to-use, fast-to-market, and open across channels at its Symposium East 2009]. At the event, the company also spotlighted its new Bento Box, which offers an assortment of applications and tools, including those built by third parties, that integrate LinkShare Web Services. The Widgetbox ad unit is the newest application to join the Bento Box.

"Our fully customizable widget ad unit is a valuable complement to LinkShare's expansive network of affiliates and advertisers. Through the use of our tools, LinkShare affiliates will be able to add dynamic, customized product ads to their websites, blogs and social profiles - a proven way to achieve higher engagements with consumers. Simply put, this means higher conversions and more revenue for affiliates," said Steve Klopf, VP of revenue, Widgetbox. "We are very excited about our new partnership with LinkShare."

Additional References

About LinkShare Corporation:
LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient cost per action (CPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. For more information, please visit: http://www.linkshare.com.

About Rakuten:
Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

About Widgetbox:
With more than 150,000 active widgets and 107m unique monthly viewers, Widgetbox is home to the web's largest widget community. Since 2006, Widgetbox has been the leading self-service web widget platform, enabling developers, publishers, and marketers to efficiently create viral widgets compatible across the web. The company is based in San Francisco and backed by Sequoia Capita, Hummer Winblad Venture Partners, and NCD Investors.

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Kristin Parran
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