Regen Aims to Revolutionize Personal and Home Electronics: Company Set to Create New Class of Design-Driven, Light-Powered Products

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Ammunition, a leading design and product development firm, and Noribachi, a cleantech venture accelerator, have joined forces to launch Regen, Inc. The new venture will blend compelling design with patented solar technology, creating a new breed of personal and consumer electronics. The company is developing a product portfolio spanning home audio, kitchenware, lighting, and computer accessories.

Regen is about creating beautiful, accessible and useful consumer electronics that give everyone access to solar power

Ammunition, a leading design and product development firm, and Noribachi, a cleantech venture accelerator, have joined forces to launch Regen, Inc. The new venture will blend compelling design with patented solar technology, creating a new breed of personal and consumer electronics. The company is developing a product portfolio spanning home audio, kitchenware, lighting, and computer accessories.

Regen's offering will range from accessible products within the reach of most consumers to higher-end products with premium pricing. Regen will offer a series of light-powered consumer electronics products that meet rigorous design and usability standards, and network together to empower consumers to manage their energy generation and use. Every Regen product will also include USB power out, creating a power source for virtually any USB-powered device.

"Regen is about creating beautiful, accessible and useful consumer electronics that give everyone access to solar power," said Robert Brunner, Regen's Chief Designer and the founder of Ammunition. "When we looked at the current landscape of consumer electronics, we saw a lot of sameness, and an opportunity to create something genuinely new and interesting. Given what we know about our high energy footprint today, creating a new generation of light-powered products seemed like an obvious choice. With Regen, you don't need a roof covered with solar panels or a new construction project to participate in the generation of your own power."

A series of pending patents, covering integration of solar panels and smart solar collection and management will be the technical backbone of Regen products. Combined with great design, hybrid technology and unique user interface, these capabilities will enable Regen products to be highly useful and flexible.

Regen will make additional partner announcements in the coming months and is on track to showcase its first products in November, 2009.

About Regen
Regen creates personal and home electronics powered by light, and works with manufacturers and distributors to bring them to market. At the heart of the company is a belief that leaping forward toward solar powered electronics should not require stepping back from performance, design, and enjoyment. The cornerstone of its products is the Regen Smart Power Architecture - a new solar collection, storage, and hybrid power management platform. Founded as a partnership between cleantech venture accelerator, Noribachi LLC, and Ammunition LLC, a San Francisco-based design firm, the Regen team is developing a new wave of self-powered products that are at once practical, beautiful, and easy to use and enjoy. Visit http://www.regenliving.com.

About Ammunition
Ammunition is a product, brand and interactive development team. Based in San Francisco, Calif., the company was founded in 2007 by renowned industrial designer Robert Brunner, former head of industrial design at Apple Computer. Brunner has been been responsible for the design of iconic products for Apple and various Fortune 500 companies. The company has capabilities in industrial design, design strategy, brand development, packaging, engineering, user interface, prototyping and production implementation. Ammunition has been featured as one of the top ten design firms in Fast Company, as well as in top business and professional publications, including BusinessWeek, Metropolis and ID Magazine. Visit http://www.ammunitiongroup.com.

About Noribachi
Noribachi LLC is a venture accelerator focused on seed and early stage clean technology and green product companies. Co-founded by Farzad and Rhonda Dibachi, its approach to launching new businesses combines the investment resources of a venture capital firm with the hands-on company-building skills of a high tech incubator. It provides entrepreneurs with the seed capital, strategic guidance and operational infrastructure necessary to transform innovative ideas into profitable companies.

The Noribachi team consists of a diverse group of Silicon Valley high technology veterans who have taken startups through successful IPOs and M&A exits, venture experts, global energy and business executives and leaders in academia. A remarkable mix of talents, Noribachi's Executives and Board of Advisors share a single-minded commitment to injecting clean, green and renewable energy technologies and products into everyday life. Visit http://www.noribachi.com.

Regen and the Regen logo are trademarks of Regen, Inc., which may be
registered in some jurisdictions. All rights reserved.

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CORALIE LANGSTON-JONES
Regen
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